Everything is Judged By its Cover: Classified Ads and “Title Tags”

January 14th, 2008

Posted by Jane Copland

Every time I research something using classified sites, I’m surprised at two things: Firstly, very few people understand the first rule about writing what amounts to title tags, which is getting people to click on the link. Secondly, it surprises me that even though I know some of the ads might contain great content, I rarely click on ads that are badly worded. Surely I’ve been doing this for long enough now to know that a horribly-worded Craigslist ad may contain the thing I’m looking for! As it turns out, I’m as fickle as every other Internet user who judges ads by their covers.
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When Will Wikipedia Rank for Everything?

November 20th, 2007

The Wikipedia ranks for a lot of competitive keywords because they are cited everywhere while acquiring the back links to be envious of. They also keep most of their link juice by linking to their internal pages and placing no-follows on external links.

I found out recently that they rank for competitive key phrases on Google such as:

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Everything I Know About Online Marketing, on One Page

September 29th, 2007

I recently created the internet marketing mind map, covering just about everything I know about online marketing.

I would love your feedback on the format, size, and content. Should I make more in depth mind maps for niche topics?

Update: Due to popular feedback I just Creative Commons licensed the internet marketing mind map, so you can download it, mix it, share it, and do what you like with it.

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