SEO News Blog

Posted by randfish

This week, the SEOmoz crew and I are heading to Pubcon in Las Vegas for one of the search industry’s more advanced conferences. However, before departing, I felt an irresistable urge to do some coverage of a tough competition from the world of search marketing and use it to illustrate how search-savvy analysts can use the engines to get insight about multiple brands in an industry.

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Posted by Mel Gray

Howdy!

This is my first post and I aim to make it count, so I’ll spare you a lengthy introduction. My name is Mel and I’m from Texas. I came on board at SEOmoz just shy of two months ago, and it has been nothing short of a life changing experience.

I couldn’t be happier working with a team of folks who don’t just know what they’re doing, but have a damn good time doing it.  In my short tenure here I’ve been given the opportunity to work with a wide variety of very cool technologies alongside some very cool people. One of those technologies is called Ferret.
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Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

How People Interact with Search Engines

One of the most important elements to building an online marketing strategy around SEO and search rankings is feeling empathy for your audience. Once you grasp how the average searcher, and more specifically, your target market, uses search, you can more effectively reach and keep those users.

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Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Part I: How Search Engines Operate

The major global search engines include Google, Yahoo!, Microsoft/Live, Baidu, Naver & Ask.com. This guide primarily covers Google, Yahoo!, Microsoft & Ask - the major engines in the United States and other English language countries. Sadly, we don’t have the expertise or experience to offer insight into Baidu (which operates almost exclusively in China) or Naver (Korea’s primary search engine).

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Posted by Eric Enge

Introduction from Rand: Guest poster Eric Enge (of Stone Temple Media) was gracious enough to contribute an immense effort on this impressive guide. In related news, he’s done a brilliant, not-to-miss interview with Matt Cutts that was released just tonight. Thanks a ton, Eric - we hope to feature many more of your contributions in the future.

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Posted by shor

I’ll admit I sometimes forget certain website addresses.

And sometimes I’ll Google eBay rather than type ‘ebay.com’ into the address bar (apparently I’m not alone, it’s the 3rd most popular search query in the US)

Besides confirming that I’m lazy and have the memory of a goldfish, my point is, wouldn’t it be great if we didn’t have to type in URLs, especially when we’re outside of the house and have to use our cellphones to connect to the Internet?
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Posted by randfish

I admit it - I struggle to understand patent applications (one of the big reasons that Si is part of our staff). However, Bill Slawski doesn’t and it’s made our collective lives in the SEO world (and the mozplex) considerably easier. Take, for example, his two incredibly fascinating posts collecting patent applications and speculating on how the engines might re-rank the results:

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Posted by randfish

Since Read/Write Web is covering 10 future web trends today, I though it would be a perfect time to present my own theories on how search engines might be innovating their technologies.

Query Intent Detection
It seems that all of the major engines have eschewed disambiguation in favor of attempting to automatically determine the query intent of a user. My guess is that more robust user data and greater analytical and data mining capacity will result in even more personalization and assumption of intent. Search Term Pattern Analysis
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