I recently read a story in Forbes about how Rupert Murdock thinks Google is undermining copyright
“Should we be allowing Google to steal all our copyrights?” asked the News Corp. chief at a cable industry confab in Washington, D.C., Thursday. The answer, said Murdoch, should be, “‘Thanks, but no thanks.’”
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Originally when we published this we were going to make it subscriber only content, but the change is so important that I thought we should share some of it with the entire SEO industry. This post starts off with a brief history of recent algorithm updates, and shows the enormous weight Google is placing on branded search results.
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Posted by randfish
For the next few weeks, I’m working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
Search engines, as we’ve shown above, are limited in how they crawl the web and interpret content to retrieve and display in the results. In this section of the guide, we’ll focus on the specific technical aspects of building (or modifying) web pages so they’re optimally structured for search engines and human visitors. This is an excellent part of the guide to share with your programmers, information architects, and designers, so that all parties involved in the site’s construction can plan and develop a search-engine friendly site.
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Enquiro performed research sponsored by Google which aimed to determine if search marketing could cause a brand lift.
The research stated that buying the top ad position provides better brand recall, better brand association, and improved purchase intent for both branded and unbranded queries. This is true even if you already own the top organic ranking site. They also recommend writing ads for people who are new to your brand and have yet to establish an affinity for it.
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Posted by randfish
This week, the SEOmoz crew and I are heading to Pubcon in Las Vegas for one of the search industry’s more advanced conferences. However, before departing, I felt an irresistable urge to do some coverage of a tough competition from the world of search marketing and use it to illustrate how search-savvy analysts can use the engines to get insight about multiple brands in an industry.
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Posted by randfish
For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
Part III: Why Search Engine Marketing is Necessary
While many readers of this document may have overcome their skepticism about the need for and value of search marketing (and specifically, organic search engine optimization), it’s entirely likely that others in your organization, company, network or client meetings may have differing opinions. Thus, this section is provided to help explain the need for proactive search engine optimization.
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Posted by rebecca
I was reading through Search Engine Land today (as I do every day–kissuptodannykissuptodanny) and came across the following blurb in Stoney deGeyter’s 10 Useless SEO Worries post:
Don’t think that you need to optimize a page for each search engine. It doesn’t work that way. Just do good optimization and all engines will rate you accordingly. Now, you should be concerned about making sure each engine finds your web site and that it is relevant for your key search phrases. But don’t make drastic changes to your pages because Ask or Microsoft has you at page 2 while Google has you at the top of page 1. Not unless you absolutely know those changes won’t cause a drop in your Google rankings. If you’re uncertain, or if you make those changes and see Ask move up and Google move down, by all means change it back. It’s just not worth it.
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How Domain Names Play a Role in SEO & SEMMany marketing and advertising costs are recurring. Re-registering domain names is a minimal cost, but many domains (especially .com names) get type in traffic worth thousands of dollars a year. Some get type in traffic worth thousands per day. And this traffic stream is defensible from search engine algorithmic swings.
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How Domain Names Play a Role in SEO & SEMMany marketing and advertising costs are recurring. Re-registering domain names is a minimal cost, but many domains (especially .com names) get type in traffic worth thousands of dollars a year. Some get type in traffic worth thousands per day. And this traffic stream is defensible from search engine algorithmic swings.
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