For the next few weeks, I’m working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
Search engines, as we’ve shown above, are limited in how they crawl the web and interpret content to retrieve and display in the results. In this section of the guide, we’ll focus on the specific technical aspects of building (or modifying) web pages so they’re optimally structured for search engines and human visitors. This is an excellent part of the guide to share with your programmers, information architects, and designers, so that all parties involved in the site’s construction can plan and develop a search-engine friendly site. Continue Reading »
Enquiro performed research sponsored by Google which aimed to determine if search marketing could cause a brand lift.
The research stated that buying the top ad position provides better brand recall, better brand association, and improved purchase intent for both branded and unbranded queries. This is true even if you already own the top organic ranking site. They also recommend writing ads for people who are new to your brand and have yet to establish an affinity for it.
This week, the SEOmoz crew and I are heading to Pubcon in Las Vegas for one of the search industry’s more advanced conferences. However, before departing, I felt an irresistable urge to do some coverage of a tough competition from the world of search marketing and use it to illustrate how search-savvy analysts can use the engines to get insight about multiple brands in an industry.
For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
Part III: Why Search Engine Marketing is Necessary
While many readers of this document may have overcome their skepticism about the need for and value of search marketing (and specifically, organic search engine optimization), it’s entirely likely that others in your organization, company, network or client meetings may have differing opinions. Thus, this section is provided to help explain the need for proactive search engine optimization.
I was reading through Search Engine Land today (as I do every day–kissuptodannykissuptodanny) and came across the following blurb in Stoney deGeyter’s 10 Useless SEO Worries post:
Don’t think that you need to optimize a page for each search engine. It doesn’t work that way. Just do good optimization and all engines will rate you accordingly. Now, you should be concerned about making sure each engine finds your web site and that it is relevant for your key search phrases. But don’t make drastic changes to your pages because Ask or Microsoft has you at page 2 while Google has you at the top of page 1. Not unless you absolutely know those changes won’t cause a drop in your Google rankings. If you’re uncertain, or if you make those changes and see Ask move up and Google move down, by all means change it back. It’s just not worth it. Continue Reading »
How Domain Names Play a Role in SEO & SEMMany marketing and advertising costs are recurring. Re-registering domain names is a minimal cost, but many domains (especially .com names) get type in traffic worth thousands of dollars a year. Some get type in traffic worth thousands per day. And this traffic stream is defensible from search engine algorithmic swings.
How Domain Names Play a Role in SEO & SEMMany marketing and advertising costs are recurring. Re-registering domain names is a minimal cost, but many domains (especially .com names) get type in traffic worth thousands of dollars a year. Some get type in traffic worth thousands per day. And this traffic stream is defensible from search engine algorithmic swings.
This is my first post and I aim to make it count, so I’ll spare you a lengthy introduction. My name is Mel and I’m from Texas. I came on board at SEOmoz just shy of two months ago, and it has been nothing short of a life changing experience.
I couldn’t be happier working with a team of folks who don’t just know what they’re doing, but have a damn good time doing it. In my short tenure here I’ve been given the opportunity to work with a wide variety of very cool technologies alongside some very cool people. One of those technologies is called Ferret. Continue Reading »
For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
How People Interact with Search Engines
One of the most important elements to building an online marketing strategy around SEO and search rankings is feeling empathy for your audience. Once you grasp how the average searcher, and more specifically, your target market, uses search, you can more effectively reach and keep those users.
