SEO News Blog

Posted by countrystarr

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Getting your website listed in the DMOZ directory in anything less than geologic time frames is next to impossible.  Most SEOs submit their sites and then forget about ever getting listed.  However, there is a way to guarantee that your site will be included in the DMOZ directory quickly: become a DMOZ editor for the category in which you have applied to have your website listed.

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Popularity: unranked [?]

in this mornings post I chastised Google for giving straight links to partners, However now I’ve found a whole bunch more
Here’s a Google adwords customer Happy Hounds getting an editorially approved link from Google, lets not forget twiddy.com or cordarounds.com not to worry while they may Continue Reading »

Popularity: unranked [?]

With the announcement of Knol, Google displayed their desire to become a publisher. Why? To make free information more accessible. It doesn’t hurt that publishers dominate other industries, like music - where in some cases giving artists nothing, while some artist get less than nothing, even if they made millions in sales.

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Popularity: unranked [?]

Posted by randfish

Today at Pubcon, I’m speaking on the Link Buying Panel, but here on the blog, you’re getting a sneak peak at one of my topics for the presentation.

It’s my feeling that we (search engines and search marketers) have hit some intransigence on the paid links debate. The marketplace has to exist - and search engine have to fight against what they perceive to be manipulative, non-editorial votes. But, what if there was a solution that could make both sides happy? A place where money changed hands between parties, but editorial decisions still came into play?

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Looking for Christmas oriented keyword research? You would be hard press to find a better list of hot toys this year than to look at Amazon.com’s holiday toy list. Google also offers their Google Trends product, which will likely confirm the validity of Amazon’s list as the holiday season draws near. Both of these lists work to reinforce the market leading position of the associated companies, and editorialize their content based on user feedback.

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Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:

filter link juice to your mother brand site, which is especially useful for temporal news or in categories where link building is tough

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With an ever increasing number of ways for people to share content and an ever increasing number of competing channels the easiest way to estimate the value of a blog post is to look at the people citing it. Citations lead to new readers and subscribers…and more citations. If your posts are well cited it does not take many posts to get thousands of subscribers.

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Popularity: unranked [?]