SEO News Blog

Jeff Jarvis explained why our current media machinery does not fit the web:

Every minute of a journalist’s time will need to go to adding unique value to the news ecosystem: reporting, curating, organizing. This efficiency is necessitated by the reduction of resources. But it is also a product of the link and search economy: The only way to stand out is to add unique value and quality. My advice in the past has been: If you can’t imagine why someone would link to what you’re doing, you probably shouldn’t be doing it. And: Do what you do best and link to the rest. The link economy is ruthless in judging value.

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Speaking at a conference for newspapers Eric Schmidt said:

“We’ve been careful not to bias it using our own judgment of trust because we’re never sure if we get it right. So we use complicated ranking signals, as they’re called, to determine rank and relevance. And we change them periodically, which drives everybody crazy, as or algorithms get better. … The usual problem is you’ve got somebody who really is very trustworthy, but they’re not as well-known and they compete against people who are better known, and they don’t ‘in their view’ get high enough ranking. We have not come up with a way to algorithmically handle that in a coherent way.”

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When an economy is booming, companies can risk being sub-optimal.

They can get away waste and inefficiency. They can get away with providing less value, because customers aren’t as focused on the bottom line as they are when cash is tight.

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Posted by randfish

Tonight I’m in Portland for tomorrow’s SEMpdx Searchfest conference, where I’ll be giving a keynote address at 9am on The Algorithmic Evolution of Search Engines and the Impact on Search Marketing Campaigns. Like most keynotes, it’s designed to be more of a broad overview, focusing on understanding the hows and whys of modern SEO strategy, rather than the technical specifics (which is what I usually discuss). Plus, it features slides with each of the following:

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