SEO News Blog

Posted by rebecca

Lately I’ve noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they’ve been purchased. I’m no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you’ve got any).
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In the past any large company could use subdomains as an effective reputation management strategy. As eBay and others have aggressively used subdomains to dominate branded AND unbranded search results, and Google has improved their sitelinks technology, any relevancy gain by treating subdomains as a separate site has gone away. Google is going to start treating subdomains like subfolders, and limit the number of results from any site to two.

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Google recently increased their number of sitelinks to 8 and now list them in a 2 column format. To visualize the value of this, consider that I have a decent sized monitor and only 1 listing not controlled by me appears above the fold when searching for SEO Book.

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Justin Laing recently emailed me to let me know about his SEO sitefinder tool, which uses the ODP and the Internet Archive to find DMOZ listed websites that have not been updated in a while.

Domain Tools also allows you to find expiring domains that will be up at auction soon. You can view their top picks or use the right rail filters on that page to search for DMOZ and Yahoo! Directory listed domains.

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tag:blogger.com,1999:blog-5689686.post-9686979104209983662007-07-04T16:38:00.001-07:002007-07-04T17:09:10.953-07:00How to Properly Redirect DomainsI just finished adding a new tutorial to StepForth’s web marketing knowledgebase based on redirecting domains in two different ways that are both search engine friendly and completely ethical:
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Ads becoming content is not only true from a thin affiliate site perspective, but also on larger more traditional ad buys. Selling content hosting is going mainstream. About.com has been selling custom branded sponsored content for about a year. This WSJ page hawking Accenture is a PageRank 4, and this BizJournals lead generation page is also an indication of where sponsored content hosting is heading. How long will it be before you can log on to the WSJ ad platform and just buy a topic and upload a page?

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