June 9th, 2009
Posted by RobOusbey
As diligent Search Marketers know, it’s quite a good idea to get links from strong/trusted sites pointing to yours and combine this with building a single link or two from a large number of smaller websites.
For some people, this second part can seem the most daunting - whilst there is a person you can talk to if you want a link on every page of timesonline.co.uk, there’s nobody you can call or email to get a link from every small website or blog. The difficulty of building such links is compounded when you realise that this work should be done using anchor text of the term you want to rank for.
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December 4th, 2007
Pay Per Post Already Dominates Many Business Models
Search engines toe the company line fighting against spam, but are paid posts any worse than sponsored research? The day before Matt posted about some lowbrow PPP ads used to equate paid post with bogus information on brain tumors, I posted about how some scientific research is polluted by commercial interests, and an SEO Book contributor by the nickname of RFK left this great comment:
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