When I mention Thesis a lot of people don’t really get the value of it, to them Thesis is just a design. However they don’t understand Thesis and miss the real value of Thesis as a framework.
First off we need to understand what a good HTML markup and framework can do. With a good framework […]
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Posted by rebecca
In an earlier post I had mentioned that I started reading Web Design for ROI by Lance Loveday and Sandra Niehaus (check out their website for more information on the book). Today I thought I’d share some tidbits from chapter 3, Managing for ROI.
Chapter 3, Manging for ROI, provides a list of considerations and suggestions on how to manage your website for optimal ROI.
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Posted by randfish
I love SearchEngineJournal’s Annual Awards. I think it’s terrific that even a small community like search marketing can have its own mini-version of the Oscars each year 
It’s fun, it builds friendly competition, and it inspires those of us who compete to work harder and earn our keep.
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Posted by randfish
For the next few weeks, I’m working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.
Search engines, as we’ve shown above, are limited in how they crawl the web and interpret content to retrieve and display in the results. In this section of the guide, we’ll focus on the specific technical aspects of building (or modifying) web pages so they’re optimally structured for search engines and human visitors. This is an excellent part of the guide to share with your programmers, information architects, and designers, so that all parties involved in the site’s construction can plan and develop a search-engine friendly site.
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When launching new tools or information products it helps to create a professional logo that people can spread around. But sometimes you are short on time or just want to get the idea out the door. Even if you don’t have a lot of time or money you can still get a logo that looks good.
When launching the Blogger’s Guide to SEO and the Website Health Check Tools my designers were busy, so I went to Istockphoto to buy a few illustrations, resized them, and then added text to them. 10 minutes work with Photoshop (download a free trial version here) and I had decent looking logos. Even the little widget pictures on my homepage were part of a $10 image set.
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A couple years ago a friend of mine who sold ad inventory for premium publishers told me the key to making his banner ads work was to not make them look like banners, unlike the below tongue in cheek effort:
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Posted by SEO Columbus
This afternoon I have the privilege of interviewing a web design firm for a fairly large project. I’m currently in discussions with a company to become the COO of a nicely funded semi-startup, and unfortunately the owners of the firm have already selected a web design firm (thankfully I’m not bound to keep them in any way). As one of the final steps before I take this role, in which I would be responsible for just about everything from the site to the office wall colors, I asked to talk to this firm myself to make sure that I feel comfortable with them and their abilities. I have a feeling that they may have “buzzworded” their way into the gig by talking to these owners who are not extremely technically experienced. My experience so far may help those of you that have web design or SEO firms to avoid the same mistakes.
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Posted by randfish
After nearly 4 weeks of running our landing page competition, we have a winner… Paul Robb of CredibleCopy.org, who put together this winning entry. Congratulations to Paul, who wins the grand prize of $1,000, a year’s membership of SEOmoz’s premium content, a 3-month trial version of the Offermatica software and more.
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