A Solution to the Paid Links Debate - Sponsored Editorials
December 5th, 2007Posted by randfish
Today at Pubcon, I’m speaking on the Link Buying Panel, but here on the blog, you’re getting a sneak peak at one of my topics for the presentation.
It’s my feeling that we (search engines and search marketers) have hit some intransigence on the paid links debate. The marketplace has to exist - and search engine have to fight against what they perceive to be manipulative, non-editorial votes. But, what if there was a solution that could make both sides happy? A place where money changed hands between parties, but editorial decisions still came into play?
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