June 5th, 2009
Posted by great scott!
David Mihm, Local Search guru and author of the new Local Search Ranking Factors, stops by Whiteboard Studios to discuss how business owners can get listed in Google’s Local Search Results.
Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and verify their listing with Google (via the Google Local Business Center). The vast majority of listings are cobbled together from crawl data and information from trusted sources like the Better Business Bureau and other business directories such as InfoUSA, Acxiom, and Localeze.
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Popularity: unranked [?]
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March 25th, 2008
Posted by rebecca
Today I sat in on a webinar taught by David Szetela, the founder of Clix Marketing. He gave some great tips about common PPC and paid search mistakes, and I thought I’d share them below.
Don’t mix search and content campaigns. David recommends turning off the content network and not mixing search and content, which he said will bleed away money.Search keywords are not the same as content keywords. Your keywords should describe the target site, not necessarily your product or service. Think about what words would appear on the pages where you want your content ads to appear. Some of his tips regarding ad groups and bids are:
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Popularity: unranked [?]
Posted in Content Creation, Google, Keyword Research, Online Marketing, SEO Tools, Marketing | No Comments »