SEO News Blog

Posted by Ann Smarty

The number of subscribers is the main metric of a blog’s popularity (I am pretty sure everyone knows that but I needed an introductory sentence ). Recently, I’ve been exploring and experimenting with some creative looking blog RSS buttons and came to an interesting conclusion: no matter how unique and prominent it looks, people still tend to prefer that standard little Feedburner button that humbly asks to subscribe.

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Popularity: unranked [?]

This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Popularity: unranked [?]

After seeing Alan Greenspan’s clip on the Daily Show I figured it was worth picking up his book titled The Age of Turbulence, and I just finished it on my flight back to the United States. His book is sold as about economics, but it really is about understanding the emotions and psychology that drive markets.

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Popularity: unranked [?]

Posted by rebecca

One of the recommendations we often make to our clients is to ensure proper structure of 404 pages. We generally urge that at least one or more of the following be included on a site’s 404 page:
Notification that the user has reached a page that does not existA search boxA link to the site’s site mapA link to the home pageAdditionally, the 404 page should look like the rest of the site in terms of design and aesthetics. We’ve seen plenty of 404 pages that look generic and don’t reflect the site’s design, which is unconventional and can potentially confuse users. Another way to confuse users is to automatically redirect 404s back to the home page. From an SEO perspective, 301-redirecting incorrect URLs is fine as long as you know which page your user was trying to access and point the redirect to that page. However, sending 404s to the home page can confuse users because they may not realize that the page they were trying to access doesn’t exist, and they’ll wonder why they ended up back on the home page.
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Popularity: unranked [?]