SEO News Blog

Recently Google’s Kevin Marks was interviewed by cNet, where he said:

OK, stop and think about your application. Do you really need to be a standalone site? Do you really want to write user registration code, or would you be better off taking your application and bringing these other sites where there are lots of users already and where they have already expressed both their personal information and their connections to other people?

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Older Marketing Techniques

When the Google Florida update happened in 2003 I read about 5,000 forum posts, tested a few of my sites, and wrote an article based on what I saw. That article got to be quite popular, but that popularity faded over a month or so, but I wanted my 15 seconds of fame to last.

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When launching new tools or information products it helps to create a professional logo that people can spread around. But sometimes you are short on time or just want to get the idea out the door. Even if you don’t have a lot of time or money you can still get a logo that looks good.

When launching the Blogger’s Guide to SEO and the Website Health Check Tools my designers were busy, so I went to Istockphoto to buy a few illustrations, resized them, and then added text to them. 10 minutes work with Photoshop (download a free trial version here) and I had decent looking logos. Even the little widget pictures on my homepage were part of a $10 image set.

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So far this year I have probably come up with at least 4 multi-million dollar ideas. But I am uncertain if the market timing is right and I have the business acumen and finances to make them soar, but I will try. And, to be honest, some of the ideas were not even mine. They were simply extensions of other’s ideas and/or flaws to current market leading models…just like what Google was founded upon (though my ideas are far less ambitious than their idea is).

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Seth Godin referenced a Steven Berlin Johnson post analyzing the word usage of various authors. Writers using short words and short sentences tend to sell more.

It is easy to think that if you just do more and add more value that you will make more money, but sometimes doing more just means simplifying and clarifying your words, or publishing in a more friendly format. If you want people to take action, to believe they can afford it, making them feel confident and comfortable works. More does not always mean better.

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The Microsoft AdCenter blog posted that 35% of top search queries are brand related:

Approximately 35% of the top searches in the UK, USA and France are brand related, which gives you an idea just how brand focused our Live Search users are. If your brand is strong (and strong brands come in all shapes and sizes) include it in at least in one of your ad titles and try to get it in the descriptions too! We have often seen click through rates (CTRs) increase when brand names have been included effectively.

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