Whiteboard Friday - Controlling the Flow of PageRank & Link Juice

November 22nd, 2007

Posted by randfish

This week, as Scott heads off on vacation for Thanksgiving, I’m posting our latest Whiteboard Friday on the concept of links as votes of importance from the search engines’ perspective and how link juice passes. Below the video itself, I’ve created a few helpful graphics to better illustrate the phenomenon I’m discussing:

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Selling Commodity Services: Controlling Cost vs Adding Value

November 1st, 2007

One theory of web marketing starts off with controlling cost. Where you try to find what works right now, and do exactly what is needed to get to the level of success you want to reach. The theory sounds valid, but…

By the time something is common knowledge, its value and effectiveness has decreased and is heading lower.

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