SEO News Blog

Posted by great scott!

Howdy, Gang, and happy 2008 to you all!  Here we are with our first Whiteboard Friday of the New Year and it’s one that many viral marketers out there should pay close attention to.  This week, Rand discusses what it takes to make viral content and linkbait hit home with users in order to gain links to boost your rankings, rather than just landing on the front pages of social media sites.
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As the web grows users are getting better at tuning out obvious ads. So ads will get more insidious, and more and more businesses will be built off a missing features and shadow brand built on the back of the goodwill from sharing and open source.

One guy got angry at me claiming that I was providing conflicting information, because he read the blogger’s guide to seo and saw that I recommended using Wordpress but also recommended avoiding using Wordpress.com. I am not the one who created that shadow brand, but I do realize that is has the potential to be enormously profitable.

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With the announcement of Knol, Google displayed their desire to become a publisher. Why? To make free information more accessible. It doesn’t hurt that publishers dominate other industries, like music - where in some cases giving artists nothing, while some artist get less than nothing, even if they made millions in sales.

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Brian Clark just wrote a great free 22 page report about…

why you should ignore the trap of free content + ads as a business model

how creating and marketing free content and promotes information pollutionhow to package and sell informationhow you are not like a typical web userwhy you need to take advantage of new trends and ignore trends of oldwhat brands actually sellhow primitive the web is

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Posted by randfish

If you’ve been on the Yahoo! home page in the last few days, you’ve seen this phenomenon:

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Posted by randfish

Last week, the New York Times opened up their 13 million document archive and dropped their Times Select program (which allowed access in exchange for a fee). This move was covered extensively in the blogosphere and even influenced other giants in the online publishing world (like Murdoch on the WSJ) to question their own content strategies.

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With an ever increasing number of ways for people to share content and an ever increasing number of competing channels the easiest way to estimate the value of a blog post is to look at the people citing it. Citations lead to new readers and subscribers…and more citations. If your posts are well cited it does not take many posts to get thousands of subscribers.

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WebmasterWorld recently had another debate on which is more important: links or content. But the debate is flawed. Links or content alone are just one type of asset. You might be able to profit from either for a while, but ultimately the real measure of relevancy and staying power is attention.

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tag:blogger.com,1999:blog-20721743.post-74061623977897964152007-08-22T14:22:00.000+01:002007-08-22T15:54:31.046+01:005 Common Content Network MistakesI’ve found the content network is an excellent method of getting large quantities of cheap traffic converting at a positive ROI. But in my experience most pay per click campaigns I’ve taken over have not maximised their performance on the content network, below are the main reasons why I’ve found accounts seem to under perform.
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Ads becoming content is not only true from a thin affiliate site perspective, but also on larger more traditional ad buys. Selling content hosting is going mainstream. About.com has been selling custom branded sponsored content for about a year. This WSJ page hawking Accenture is a PageRank 4, and this BizJournals lead generation page is also an indication of where sponsored content hosting is heading. How long will it be before you can log on to the WSJ ad platform and just buy a topic and upload a page?

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