How to Use Search Engines & Web Data to Conduct Competitive Brand Analysis

December 3rd, 2007

Posted by randfish

This week, the SEOmoz crew and I are heading to Pubcon in Las Vegas for one of the search industry’s more advanced conferences. However, before departing, I felt an irresistable urge to do some coverage of a tough competition from the world of search marketing and use it to illustrate how search-savvy analysts can use the engines to get insight about multiple brands in an industry.

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IAB to Publish UK Search Code of Conduct

September 12th, 2007

tag:blogger.com,1999:blog-20721743.post-23971891331290858722007-08-15T14:35:00.000+01:002007-08-15T14:43:30.702+01:00IAB to Publish UK Search Code of ConductBrand Republic have today reported that the Internet Advertising Bureau (IAB) are currently consulting with search marketing companies in order to publish the UK’s first search code of conduct.
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