January 12th, 2008
Many SEO Book readers have seen Google Trends before, but did you know that Google Checkout also has a trends feature? Google has those touch-points, email data (now with a mailing list feature), AdWords bid data, conversion data, analytics data, and search referral data.
A recent research paper reviewed Google’s internal Prediction Markets [PDF]. Three key quotes from that research…
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December 22nd, 2007
In my last post about how contextual advertising targets the weak and poor, I promoted the idea of niche publishers shifting to sell niche products and services directly as a better means of monetization. Dan Rootasked why many of the leading news sites are dropping their pay walls. The answer is that future relevancy is driven by the point to economy, and news is a commodity.
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November 1st, 2007
One theory of web marketing starts off with controlling cost. Where you try to find what works right now, and do exactly what is needed to get to the level of success you want to reach. The theory sounds valid, but…
By the time something is common knowledge, its value and effectiveness has decreased and is heading lower.
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