SEO News Blog

Posted by randfish

Search marketers have a good bit of reading to do today. Personally, my list of top articles to read around the changes (and directional focii) Google brought up yesterday is:

Vanessa Fox’s coverage of Google’s Support for Microformats and Rich Snippets in Search ResultsMatt Cutts on Search Options & Google SquaredBoth SELand’s Live Blogging of Searchology and VentureBeat’s Blow by Blow of Searchology are worthwhile for those seeking to parse exact meanings The Google Webmaster Central Blog’s coverage their Design Refresh of Webmaster Tools

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A lot of our best SEO tips are shared on the blog here. That strategy originally came to be because my original business model (for this site) was to sell an ebook, and it was hard to stuff everything inside 1 ebook and expect it to come out congruent, especially

while selling it to a wide audiencewhen revising it many timeswith SEO touching upon so many other disciplines like psychology, sociology, public relations, branding, advertising, content creation, information architecture, social networking, algorithm testing, etc.

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Search Engine Land recently listed a bunch of sites that had their PageRank scores manually edited for selling links. Of course, if you are the publisher of one of these sites, you don’t care about an algorithm relevancy score so meaningless that it is edited by hand. You care about traffic.

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Popularity: unranked [?]

MSN Search Update

MSN announced they are upgrading relevancy and coverage. The increased coverage likely means that more inbound link sources are getting indexed. From looking at rankings of a few of my sites it looks like:

anchor text got A LOT more weighting

many lower authority links that were not passing weight (due to not being in their index) are passing weight. For some competitive core industry related phrases (not SEO, another industry) I see a site that went from #150 to top 5 based on the anchor text of lots of low authority links.fresh links are still heavily trusted, but sites with older links but few fresh links now rank a bit better than they used to in the older MSN, likely due to the more comprehensive index coverage. for as much as Google has beat down some directory links, MSN just gave them a lot of love.MSN is still screwing up some navigational queries. For example, my homepage does not rank for seobook. Though I have already seen them fix some of these issues.Internal anchor text still counts, but it might seem slightly demoted, as a side effect of more competing pages and more links getting indexed.MSN mentioned that they were also looking to get more into universal search.Yahoo! Search Update

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Popularity: unranked [?]

The web has long been rich in social and viral marketing elements. Email this to a friend, social bookmarking, blogging, etc. So many services have popped up that now there is a Social Media Firefox Extension and Andy Hagans is planning his fake review optimization service.

Ultimately the communities that are focused on a niche and editorially biased will be successful while aggregator websites that are nothing more than a feature that Google can add to their suite of services will die. Google quitely launched a Digg clone, and is aiming to create the underlying platform that powers most social networks. And they might bid on wireless spectrum in the US and UK.

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Popularity: unranked [?]

Posted by randfish

This is a tough post to write. Not because I’m not excited and not because the news I want to share isn’t positive, but simply because I feel like I’ve been keeping something from you for the past few weeks, and I hate doing that. Of course, it’s nowhere near as tough as hiding my Super Bowl engagement from Mystery Guest for 6 months, but I have those same pangs of guilt about keeping this all under wraps. Maybe by the end of this post, I’ll feel a lot better.

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Did you know that ‘link popularity’ has a major affect on where your website appears in search engine results? Put simply, the more sites that link to you, the higher your link popularity.

This is especially true if the linking site is similar in content to yours.

Advantages of having inbound links to your site:

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Popularity: unranked [?]