I wanted to try an experiment tonight and leverage a bit of the terrific community vibe and willingness to share we’ve got here at SEOmoz.
In the comments below, share your top 3 most bizarre, unique, unconventional, or simply unexpected link building tactics. They can be specific, broad, or even a little coy. The rest of us will go through and reward with thumbs up depending on how valuable we consider the techniques to be. Then, on Friday morning (the 4th), we’ll give the member who gets the most thumbs up in the comments a free one-week trial to SEOmoz PRO.
This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links. Continue Reading »
Michael Arrington, writing about how many blog networks are trying to raise capital, describes the natural state of linking on the web:
And now that the big guys in the Gang are being injected with capital, hiring tens of employees and expanding their businesses, they suddenly have a lot more to lose. Linking is never done just because. Rather, links are your political capital that must be expended appropriately. Don’t link at the right time and in two weeks when you’re pushing your own headline, you’ll wish you had. When you stop seeing other blogs as people you admire and want to discuss things with, and start to see them as your competitor, your brain shifts and you stop linking the way you had previously.
How long should I build links for? and when should I stop building them? Both frequent SEO questions, with the answer “it depends.”
Automation as a Non-strategy
Many people are interested in automating as much as possible and doing it as easily and quickly as they can. The problem with replication and doing what is easy are that if it is easy for you to replicate
Tips on How to Use Google Indexing Date FiltersThe Google advanced search page allows you to search for pages that were recently indexed, letting you filter through days, weeks, months, and years. Here are pages from SeoBook.com indexed in the last week.
Some Things Only Spread Because Who is Behind Them
I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, drastically different results…because one channel has attention while the other does not.
If you are looking to build links one of the easiest ways to do so is to place yourself inside a conversation that is already wildly spreading. Sites like Techmeme and Del.icio.us show what stories were recently hot, and you can find some bloggers who cited those stories using Technorati and Google Blogsearch. Google has a date based filter on news and recently launched a date based search filter for their regular search results which allows you to find fresh content on any topic. If you follow up on a popular story and contact these people you might find a few easy to acquire high authority links.
While I’ve only been involved in web development and SEO for three years, I’ve been participating in online communities since 2001. Over the last six years, it’s been my privilege to help build and moderate a few online communities. I’ve learned a lot about the way people think and behave online and picked up a few helpful bits of information–and fortunately, I like sharing.
tag:blogger.com,1999:blog-20721743.post-40237058528496514422007-09-10T21:12:00.000+01:002007-09-10T21:21:51.128+01:006 reasons why link building is so hardBuilding links is probably the hardest task a marketing consultant faces when they sign up a conventional business as a client. Here are the reasons why: Continue Reading »