This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Although you can easily find lists with 21, 66, 69, 75, 101 or even 131 link building strategies, numbered (link building) tip lists remain very popular. Not because these articles provide shocking new insights - most of the aforementioned mentioned lists mention pretty much the same tactics - but because they remind people of how work intensive the ongoing process of link building can be, and because they make people think due to their in-depth nature. “How can I use these tactics for our website?” “Which of the listed tactics are relevant for our company?” Or, even better, “What strategies would I have added to this list?”
A lot of the time I’m pretty critical of Google, and while I may not agree with everything they do, or every agenda they push, there is no denying that have made the web a better place, and have provided us with some really helpful tools. One of the areas that they have missed the […]
This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.
As an SEO it’s important to do regular research on topics such as link building (among about a hundred other things). As a blogger it’s important to post information that I find unique, interesting or just downright helpful.
Today I was looking around at different link building information and stumbled on a number of interesting threads and posts that I thought would be interesting. Some I’ve seen before, some are even a couple years old (which doesn’t mean they are irrelevant, believe me). Read the rest of this entry »
I wanted to try an experiment tonight and leverage a bit of the terrific community vibe and willingness to share we’ve got here at SEOmoz.
In the comments below, share your top 3 most bizarre, unique, unconventional, or simply unexpected link building tactics. They can be specific, broad, or even a little coy. The rest of us will go through and reward with thumbs up depending on how valuable we consider the techniques to be. Then, on Friday morning (the 4th), we’ll give the member who gets the most thumbs up in the comments a free one-week trial to SEOmoz PRO.
This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links. Read the rest of this entry »
Michael Arrington, writing about how many blog networks are trying to raise capital, describes the natural state of linking on the web:
And now that the big guys in the Gang are being injected with capital, hiring tens of employees and expanding their businesses, they suddenly have a lot more to lose. Linking is never done just because. Rather, links are your political capital that must be expended appropriately. Don’t link at the right time and in two weeks when you’re pushing your own headline, you’ll wish you had. When you stop seeing other blogs as people you admire and want to discuss things with, and start to see them as your competitor, your brain shifts and you stop linking the way you had previously.
Recently Google’s Kevin Marks was interviewed by cNet, where he said:
OK, stop and think about your application. Do you really need to be a standalone site? Do you really want to write user registration code, or would you be better off taking your application and bringing these other sites where there are lots of users already and where they have already expressed both their personal information and their connections to other people?
How long should I build links for? and when should I stop building them? Both frequent SEO questions, with the answer “it depends.”
Automation as a Non-strategy
Many people are interested in automating as much as possible and doing it as easily and quickly as they can. The problem with replication and doing what is easy are that if it is easy for you to replicate
Tips on How to Use Google Indexing Date FiltersThe Google advanced search page allows you to search for pages that were recently indexed, letting you filter through days, weeks, months, and years. Here are pages from SeoBook.com indexed in the last week.
Some Things Only Spread Because Who is Behind Them
I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, drastically different results…because one channel has attention while the other does not.