Brand Keywords Create Your Long-term Sustainable Profit Margin
September 19th, 2007The Microsoft AdCenter blog posted that 35% of top search queries are brand related:
Approximately 35% of the top searches in the UK, USA and France are brand related, which gives you an idea just how brand focused our Live Search users are. If your brand is strong (and strong brands come in all shapes and sizes) include it in at least in one of your ad titles and try to get it in the descriptions too! We have often seen click through rates (CTRs) increase when brand names have been included effectively.
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