Choosing a domain name for a new project can be a little daunting.
All the good names are gone. Once you find something acceptable, you’ll have to be sure you can live with it for a long time. And what about the implications for SEO?
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Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as […]
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SEO used to be about tweaking code, but these days, it has more in common with traditional PR and marketing.
Those who command the most attention also get great rankings, no matter how sloppy their code, and they don’t need to beg for links.
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Originally when we published this we were going to make it subscriber only content, but the change is so important that I thought we should share some of it with the entire SEO industry. This post starts off with a brief history of recent algorithm updates, and shows the enormous weight Google is placing on branded search results.
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So here we are on Tuesday, March 3 rd, and I’m still trying to fully digest the implications of Aaron’s “Heavy emphasis on Brandings” post from last Wednesday, February 25. The data that was presented, the context that was provided and the labyrinth of insightful user comments that were spawned left me reeling for days. So much so that I wouldn’t be surprised if the annals of SEO history associate February 25, 2009 as the infamous “Aaron Wall” update.
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As the web grows users are getting better at tuning out obvious ads. So ads will get more insidious, and more and more businesses will be built off a missing features and shadow brand built on the back of the goodwill from sharing and open source.
One guy got angry at me claiming that I was providing conflicting information, because he read the blogger’s guide to seo and saw that I recommended using Wordpress but also recommended avoiding using Wordpress.com. I am not the one who created that shadow brand, but I do realize that is has the potential to be enormously profitable.
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In the past any large company could use subdomains as an effective reputation management strategy. As eBay and others have aggressively used subdomains to dominate branded AND unbranded search results, and Google has improved their sitelinks technology, any relevancy gain by treating subdomains as a separate site has gone away. Google is going to start treating subdomains like subfolders, and limit the number of results from any site to two.
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Enquiro performed research sponsored by Google which aimed to determine if search marketing could cause a brand lift.
The research stated that buying the top ad position provides better brand recall, better brand association, and improved purchase intent for both branded and unbranded queries. This is true even if you already own the top organic ranking site. They also recommend writing ads for people who are new to your brand and have yet to establish an affinity for it.
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Posted by randfish
This week, the SEOmoz crew and I are heading to Pubcon in Las Vegas for one of the search industry’s more advanced conferences. However, before departing, I felt an irresistable urge to do some coverage of a tough competition from the world of search marketing and use it to illustrate how search-savvy analysts can use the engines to get insight about multiple brands in an industry.
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Posted by randfish
For the last several years, we’ve had various implementations of Google’s “sitelinks” feature, the list of pages on a domain that usually appear when a branded or navigational query are performed in the engines. The latest updates to this visual display have brought a total of up to 8 internal links, plus a “more results from domain.com > Read the rest of this entry »
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