I Just Spammed You (or, Why Media Transparency is a Bogus Marketing Strategy)

March 21st, 2008

The First Rule of Marketing

Some people hype transparency as the only effective solution for long-term sustainable marketing success. After they are already successful they can hype such false ideals and get praised for them, which only adds to their misguided notion of marketing. The truth is everyone wants to be influenced, but nobody wants to feel like they were influenced.

Read the rest of this entry »

Popularity: unranked [?]

Yahoo! Search Now Supports Bogus Webmaster Stats

October 16th, 2007

I was sad to see Barry’s post about Yahoo! showing garbage stats to unauthenticated users.

Not that they asked for it, but here is my advice for Yahoo! Search:

Following Google’s moves from last year is no way to catch them.

How about marketing yourself on your key properties.Invest Read the rest of this entry »

Popularity: unranked [?]