Open Source Software, Semi Porous Brands, & the Blending of Content & Ads

December 22nd, 2007

As the web grows users are getting better at tuning out obvious ads. So ads will get more insidious, and more and more businesses will be built off a missing features and shadow brand built on the back of the goodwill from sharing and open source.

One guy got angry at me claiming that I was providing conflicting information, because he read the blogger’s guide to seo and saw that I recommended using Wordpress but also recommended avoiding using Wordpress.com. I am not the one who created that shadow brand, but I do realize that is has the potential to be enormously profitable.

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