The Bizarre Economy of Links - Portland SEMpdx Keynote

March 13th, 2008

Posted by randfish

Tonight I’m in Portland for tomorrow’s SEMpdx Searchfest conference, where I’ll be giving a keynote address at 9am on The Algorithmic Evolution of Search Engines and the Impact on Search Marketing Campaigns. Like most keynotes, it’s designed to be more of a broad overview, focusing on understanding the hows and whys of modern SEO strategy, rather than the technical specifics (which is what I usually discuss). Plus, it features slides with each of the following:

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Bizarre Factors Search Engines Might Use to Rank the Results

September 21st, 2007

Posted by randfish

I admit it - I struggle to understand patent applications (one of the big reasons that Si is part of our staff). However, Bill Slawski doesn’t and it’s made our collective lives in the SEO world (and the mozplex) considerably easier. Take, for example, his two incredibly fascinating posts collecting patent applications and speculating on how the engines might re-rank the results:

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