Striving to be (Below) Average…

March 15th, 2008

Google Analytics came out with a novel benchmarking feature which compares your site’s performance to other websites in your field. You can see this benchmark data ONLY IF you are willing to aggregate your data into the pool of anonymized data.

The best sites in your industry probably are not using Google Analytics, and those who do are probably not benchmarking against average, so you are essentially benchmarking your site against a random sample of the bottom half of your industry. I guess such a measurement has purpose, unfortunately I fail to see it.

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How to Rent a Half Million Links & Stay Below Google’s Radar

September 29th, 2007

Google tries to scare you away from renting links, but their paid link detection algorithms are at best laughable. Which is why Matt Cutts puts so much effort into trying to scare you about bought links.

_________.com has repetitive and near machine generated sounding content, like

Loan calculators are made of different calculation types. In fact, for calculating the same type of loans, a large number of different calculator programs exist that will help you think about your loan and analyze your loans from different angles.

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