SEO News Blog

Posted by randfish

For the next few weeks, I’m working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Search engines, as we’ve shown above, are limited in how they crawl the web and interpret content to retrieve and display in the results. In this section of the guide, we’ll focus on the specific technical aspects of building (or modifying) web pages so they’re optimally structured for search engines and human visitors. This is an excellent part of the guide to share with your programmers, information architects, and designers, so that all parties involved in the site’s construction can plan and develop a search-engine friendly site.
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Popularity: unranked [?]

Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Part III: Why Search Engine Marketing is Necessary

While many readers of this document may have overcome their skepticism about the need for and value of search marketing (and specifically, organic search engine optimization), it’s entirely likely that others in your organization, company, network or client meetings may have differing opinions. Thus, this section is provided to help explain the need for proactive search engine optimization.

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Popularity: unranked [?]

Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

How People Interact with Search Engines

One of the most important elements to building an online marketing strategy around SEO and search rankings is feeling empathy for your audience. Once you grasp how the average searcher, and more specifically, your target market, uses search, you can more effectively reach and keep those users.

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Popularity: unranked [?]

Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Understanding the Visuals of Search Results Pages

In order to gain a full understanding of how search engines and searchers interact, it’s critical to take a look at the pages the engines return to fulfill a query. In the search marketing field, we call them ‘SERPs’ for Search Engine Results Pages. Each engine returns results in a slightly different format and will include vertical results (specific content targeted to a query based on certain triggers in the query, which we’ll illustrate below).

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Popularity: unranked [?]

Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

How Search Marketers Study & Learn How to Succeed in the Engines

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Popularity: unranked [?]

Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Part I: How Search Engines Operate

The major global search engines include Google, Yahoo!, Microsoft/Live, Baidu, Naver & Ask.com. This guide primarily covers Google, Yahoo!, Microsoft & Ask - the major engines in the United States and other English language countries. Sadly, we don’t have the expertise or experience to offer insight into Baidu (which operates almost exclusively in China) or Naver (Korea’s primary search engine).

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Popularity: unranked [?]

Posted by randfish

I recently noted that many sites were once again linking to SEOmoz’s Beginner’s Guide to Search Engine Optimization, which made me feel guilty. The guide is now almost 3 years out of date, and so much has changed in that time that I feel almost irresponsible having it up in its current format (though I recognize it still can be a valuable resource in some sense).

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Popularity: unranked [?]