May 20th, 2009
iProspect recently did a study which showed that the majority of people who respond to graphical ads do so via a latent action other than a click on the ad, like a search for the brand. Any such brand lift or indirect effect of advertising on content sites has generally been ignored by most advertisers because search driven ad networks want search to get credit for that conversion.
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Popularity: unranked [?]
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October 8th, 2007
In a recent post about paid links, Danny Sullivan wrote about how Google’s army of engineers are going to start hand editing PageRank scores if they think you are selling links, which is a move that wreaks of desperation.
Google is only decreasing the PageRank for a subset of the sites they actually know about. …
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Popularity: unranked [?]
Posted in SEO news, Content Creation, Events & Conferences, Google, Link Building | No Comments »