Speaking at a conference for newspapers Eric Schmidt said:
“We’ve been careful not to bias it using our own judgment of trust because we’re never sure if we get it right. So we use complicated ranking signals, as they’re called, to determine rank and relevance. And we change them periodically, which drives everybody crazy, as or algorithms get better. … The usual problem is you’ve got somebody who really is very trustworthy, but they’re not as well-known and they compete against people who are better known, and they don’t ‘in their view’ get high enough ranking. We have not come up with a way to algorithmically handle that in a coherent way.”
Phorm, a UK company that partnered with BT to run secret trials to target ads based on usage data, was roasted by the media with article titles like Phorm’s All-Seeing Parasite Cookie.
Google, which has long stayed away from behavioral targeting due to privacy (and negative publicity) concerns, announced they are jumping into the behavioral ad targeting market:
Tips on How to Use Google Indexing Date FiltersThe Google advanced search page allows you to search for pages that were recently indexed, letting you filter through days, weeks, months, and years. Here are pages from SeoBook.com indexed in the last week.
Rather than trying to make this post go through all the tactics and specifics of Rebecca’s already comprehensive Keyword Research Guide, I figured I’d instead provide a solid list of every which way you can look at a keyword to get an idea of metrics, value and potential from the engines themselves (rather than services like AdWords, YSM, Wortracker or KW Discovery). This is more of an “expert” level post, as you’ll need to use these searches/tools yourself to figure out exactly how they apply to your business, but it’s stil valuable to have all of this collected in one place.
Finally, Yahoo Publisher Network launched what was most speculated, the smart pricing feature for Yahoo Publisher Network partners and Yahoo Search Marketing advertisers.
Here is the excerpt from launch email
In an ongoing effort to strengthen our Sponsored Search and Content Match marketplaces, Yahoo! will be introducing a new traffic quality feature called “quality-based pricing”. This feature is rolling out beginning today and we plan to continue to expand it over time.