So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket.
For this tutorial I’m going […]
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In the 1960s, advertising was all about the faceless masses.
The idea was that you devise and build a product, throw it over the wall to the marketing department, who would figure out an angle, then engage in a marketing blitz. They’d try and get in front of as many eyeballs as possible, for the lowest CPM.
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The above billboard’s ad inventory (behind the tree) promoted an important charity. But less than 1 in 1000 people who passed by it knew what was being advertised. They couldn’t see it even if they wanted to, but few people wanted to, which is why they could only afford the discount billboard inventory. Almost all traditional advertising is heading in that direction - noise to be ignored.
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Posted by randfish
I was browsing on Technorati today (mostly because Google Blog Search has gone down the toilet in the past 3 weeks) and came across one of the first banner ads to have caught my attention in years:
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Ad Age’s A Sign of Things to Come? mentioned that the city of São Paulo banned outdoor advertising, and the movement is picking up steam elsewhere.
São Paulo made history by banning ads on billboards, neon signs and electronic panels, and now Rio de Janeiro is considering a similar measure.
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The web has long been rich in social and viral marketing elements. Email this to a friend, social bookmarking, blogging, etc. So many services have popped up that now there is a Social Media Firefox Extension and Andy Hagans is planning his fake review optimization service.
Ultimately the communities that are focused on a niche and editorially biased will be successful while aggregator websites that are nothing more than a feature that Google can add to their suite of services will die. Google quitely launched a Digg clone, and is aiming to create the underlying platform that powers most social networks. And they might bid on wireless spectrum in the US and UK.
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tag:blogger.com,1999:blog-5689686.post-29212204631811245162007-07-25T16:00:00.000-07:002007-07-25T16:34:02.775-07:00Digg Signs Three Year Advertising Deal with MicrosoftToday Microsoft earned a win that made me look twice by convincing Digg to sign a 3 year deal where Microsoft Ads will be the “exclusive provider of display and contextual advertising on Digg” (see press release). Having previously used Google Adsense to serve ads (according to Barry Schwartz’s breaking article) it is a huge win for Microsoft to peg this contract. This immensity of this win became especially clear when I compared a few of the top social media voting sites side by side at Compete.com. As you can see below Digg pulverizes the competition with a reach of approximately 22.5 million visitors per month in comparison to Reddit (976,882), and StumbleUpon (731,424).
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