In this interview from SMX Advanced 2009, Rand talks to mobile search guru, Cindy Krum, of Rank-Mobile.
Cindy starts off by noting the excellent SEO Audits panel at SMX Advanced, saying it’s one of the best sessions she’s seen. Fortunately if you missed it there are lots of great writeups on the session (Lisa Barone’s recap has lots of good links in it). Read the rest of this entry »
iProspect recently did a study which showed that the majority of people who respond to graphical ads do so via a latent action other than a click on the ad, like a search for the brand. Any such brand lift or indirect effect of advertising on content sites has generally been ignored by most advertisers because search driven ad networks want search to get credit for that conversion.
tag:blogger.com,1999:blog-20721743.post-52188334966174687122007-08-29T11:24:00.000+01:002007-08-29T11:49:46.904+01:00Is This AdWords CTR Quality Score Trick Unethical?I heard a story last week about how someone has setup an AdWords campaign to advertise a charity website without the charities knowledge. The sole intention of the campaign is to gain a high CTR for non-competitive keywords in order to increase their own account’s overall quality score! Read the rest of this entry »
Google didn’t take much long to step up and implement ad scheduling. MSN Adcenter started with it and it was greatly received by advertisers.
Ad Scheduling provides flexibility to advertisers to specify when their ads should be shown (like people surf entertainment sites more than in morning or office hours). Advertisers also have control on which days of weeks their ads would be running.
Avi Wilensky, a friend of mine, recently got a cease and desist letter from Realogy Corporation because his Google broad match ads for Mark David NY ended up on a dirty Google syndication partner site. In spite of many attempts to contact Google, they have remained silent on the issue, and continue to serve ads on cit-ihabitats.com, and thousands of other sites just like it.
I am wondering if this is common practice, but this has worked for me with great cost/value benifit.
Generally start with keyword bids with whatever value it takes to get keyword enabled and start getting traffic. Once ad starts getting good CTR and position around 1-4, reduce the keyword CPC (keeping it still enabled). Read the rest of this entry »
