SEOmoz Interview - Cindy Krum on AdWords for Mobile

Posted by Google on Jun 06 2009 | Blogging, Link Building, SEO Tools, Web 2.0

Posted by great scott!

In this interview from SMX Advanced 2009, Rand talks to mobile search guru, Cindy Krum, of Rank-Mobile. 

Cindy starts off by noting the excellent SEO Audits panel at SMX Advanced, saying it’s one of the best sessions she’s seen.  Fortunately if you missed it there are lots of great writeups on the session (Lisa Barone’s recap has lots of good links in it).
Continue Reading »

Popularity: unranked [?]

Tags: , , , ,

no comments for now

Google AdWords, PPC Industry Becoming Far More Cut Throat

Posted by Google on May 20 2009 | Advertising, Content Creation, Google, Keyword Research, Link Building, Web 2.0, Yahoo!

iProspect recently did a study which showed that the majority of people who respond to graphical ads do so via a latent action other than a click on the ad, like a search for the brand. Any such brand lift or indirect effect of advertising on content sites has generally been ignored by most advertisers because search driven ad networks want search to get credit for that conversion.

Continue Reading »

Popularity: unranked [?]

Tags: , , , ,

no comments for now

Perry Marshall & Aaron Wall Present the 2009 Business Bailout - Free AdWords + SEO Advice on April 15th, 2009

Posted by Google on Apr 14 2009 | Advertising, Google, SEO Tools, Web 2.0

Perry Marshall & Aaron Wall Present the 2009 Business Bailout - Free AdWords + SEO Advice on April 15th, 2009 Continue Reading »

Popularity: unranked [?]

Tags: , , , , , , , ,

no comments for now

[Video] Intro. to PPC Marketing Using Google AdWords, Yahoo & Microsoft

Posted by Google on Nov 05 2007 | Advertising, Content Creation, Events & Conferences, Google, Keyword Research, Link Building, Online Marketing, SEO Tools, Marketing, Yahoo!

This 9 minute and 37 second video offers basic tips for starting with pay per click marketing.

Continue Reading »

Popularity: unranked [?]

Tags: , , , , , , ,

no comments for now

Is This AdWords CTR Quality Score Trick Unethical?

Posted by Google on Sep 12 2007 | Advertising, Blogging, Google, Keyword Research, Link Building, Online Marketing, Web 2.0, Marketing

tag:blogger.com,1999:blog-20721743.post-52188334966174687122007-08-29T11:24:00.000+01:002007-08-29T11:49:46.904+01:00Is This AdWords CTR Quality Score Trick Unethical?I heard a story last week about how someone has setup an AdWords campaign to advertise a charity website without the charities knowledge. The sole intention of the campaign is to gain a high CTR for non-competitive keywords in order to increase their own account’s overall quality score!
Continue Reading »

Popularity: unranked [?]

Tags: , , , ,

no comments for now

Google Adwords Ad Scheduling

Posted by Google on Sep 12 2007 | Advertising, Blogging, Google, Web 2.0

Google didn’t take much long to step up and implement ad scheduling. MSN Adcenter started with it and it was greatly received by advertisers.

Ad Scheduling provides flexibility to advertisers to specify when their ads should be shown (like people surf entertainment sites more than in morning or office hours). Advertisers also have control on which days of weeks their ads would be running.

Continue Reading »

Popularity: unranked [?]

Tags: , ,

no comments for now

Google AdWords Broad Match = Potential Typosquatting Lawsuits for Advertisers

Posted by Google on Sep 12 2007 | Google, Link Building

Avi Wilensky, a friend of mine, recently got a cease and desist letter from Realogy Corporation because his Google broad match ads for Mark David NY ended up on a dirty Google syndication partner site. In spite of many attempts to contact Google, they have remained silent on the issue, and continue to serve ads on cit-ihabitats.com, and thousands of other sites just like it.

Continue Reading »

Popularity: unranked [?]

Tags: , , , , , , ,

no comments for now

Reduce Adwords CPC Cost - Tips from Adwords Pro

Posted by Google on Sep 12 2007 | Keyword Research, Web 2.0

I am wondering if this is common practice, but this has worked for me with great cost/value benifit.

Generally start with keyword bids with whatever value it takes to get keyword enabled and start getting traffic. Once ad starts getting good CTR and position around 1-4, reduce the keyword CPC (keeping it still enabled).
Continue Reading »

Popularity: unranked [?]

Tags: , ,

no comments for now