If you want to increase revenue, should you focus on getting more out of your existing customers? Slicing your offering finer in order to better appeal to a segment of the existing market?
That’s one way.
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Posted by Sarah Bird, Esquire
May It Please the Mozzers,
Wecome to Legal Monday! I wanted to kick off 2008 by discussing an exciting, developing case on domain tasting. This case has three things that I think make for a sexy case. (1) It involves at least one well known party. (2) It exposes a cunning money-making scheme or business plan (3) Finally, It’s obvious that this scheme should be illegal, but it’s not obvious which law is being broken.
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Posted by rebecca
I hate MySpace, but then again, so does most everyone else. It’s not news or anything, but it’s just after Christmas and posting is light lately, so I thought I’d get this out of the way before the new year hits and Rand’s bugging me to put up actual, relevant posts.
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Last week with the announcement of Google Knols, much of the conversation centered around how this was going to affect sites like Wikipedia. However what the announcement also revealed was Google’s philosophy about how they interact with the world.
According to Google’s mission statement Read the rest of this entry »
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Posted by Sarah Bird, Esquire
May it Please the Mozzers,
I promised you some fair use and oh boy! You’re getting some fair use. This post turned out much longer than expected. I beg your patience and your readership.
Imagine for a moment that you have made some interesting, powerful, and witty content, filled with pop culture. Perhaps you’ve borrowed some material from some other readily available online sources. Now let’s imagine that you get an accusatory email from the owner of one of the websites that you quoted on your site. What now? You’ve heard about fair use and you know that you can sometimes use other people’s material, but you don’t know when. Do you take down the post and avoid any kind of confrontation? Do you remain silent and call their bluff? Or do you reply with a professional, articulate email about why you can lawfully use the quoted material?
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Posted by randfish
I don’t generally like to pick on Google, or anyone else in particular for that matter, but since the search giant is hitting on all cylinders, I think they can probably take a little nudge or two. I’m going to keep this short, sweet and to the point (and also very self-centric, because it’s tough to effectively analyze everything that might have happened on someone else’s site):
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Posted by davidmihm
N.B. This post is intended for relatively new SEOs with smaller sites. Intermediate and advanced SEOs probably already know most of this information, and I do not claim to have experience with sites numbering thousands of pages, for which different strategies are surely more effective.
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I recently created the internet marketing mind map, covering just about everything I know about online marketing.
I would love your feedback on the format, size, and content. Should I make more in depth mind maps for niche topics?
Update: Due to popular feedback I just Creative Commons licensed the internet marketing mind map, so you can download it, mix it, share it, and do what you like with it.
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Posted by randfish
Very, very quick blog post filled with self-promotional material (I know, I never do these anymore, what’s up with that? It’s almost like I’m a dirty spammer, filling your feedreader with ads). And no complaining, because… well, because I’m grumpy - Mystery Guest had a rough night.
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