[Video] SEO & Domaining: Domain Names & Search Engine Marketing

October 29th, 2007

How Domain Names Play a Role in SEO & SEMMany marketing and advertising costs are recurring. Re-registering domain names is a minimal cost, but many domains (especially .com names) get type in traffic worth thousands of dollars a year. Some get type in traffic worth thousands per day. And this traffic stream is defensible from search engine algorithmic swings.

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[Video] Using Google Date Based Filters to Detect Link Building & Website Indexing Trends

October 29th, 2007

Tips on How to Use Google Indexing Date FiltersThe Google advanced search page allows you to search for pages that were recently indexed, letting you filter through days, weeks, months, and years. Here are pages from SeoBook.com indexed in the last week.

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[Video] Why Does Google Trust Old Websites So Much?

October 29th, 2007

The Evolution of Natural LinkingWhen the web was younger is was less spammy. When the web was less commercial a larger percentage of sites were created out of passion, and those who spammed generally were not link spammers. Most new websites are spam.

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[Video] Domain Names & Search Engine Marketing

October 27th, 2007

How Domain Names Play a Role in SEO & SEMMany marketing and advertising costs are recurring. Re-registering domain names is a minimal cost, but many domains (especially .com names) get type in traffic worth thousands of dollars a year. Some get type in traffic worth thousands per day. And this traffic stream is defensible from search engine algorithmic swings.

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[Video] Optimizing Your Meta Description Tags for Google Searchers

October 27th, 2007

Tips to Optimize Meta DescriptionsMeta description tags may appear in the search results below your page title. Descriptions should be formatted in compete sentences so they read well to humans. Google displays about 150 to 160 characters from meta description tags in their search results. If your description runs past 160 characters they will cut it short and add … at the end of their listing.

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[Video] Google & SEO Friendly Page Titles

October 26th, 2007

Tips on Page TitlesGoogle shows the first 65 characters in the search results. Make sure your important keywords occur early in the page title for scan-ability.

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