[Video] How Aggressive Ad Placement Kills Websites

Posted by Google on Dec 05 2007 | Advertising, Blogging, Content Creation, Google, Online Marketing, Spamming & Black Hat, Marketing

When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content. Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.

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[Video] Planning & Preparing for Success Online

Posted by Google on Nov 06 2007 | Blogging, Events & Conferences, Google, Link Building, SEO Tools, Web Design & Usability

I am by no means a standard for success (I have many flaws that need fixed), but this 5 minute and 25 second video highlights some of the things I did right that helped me do well on the web.

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[Video] Intro. to PPC Marketing Using Google AdWords, Yahoo & Microsoft

Posted by Google on Nov 05 2007 | Advertising, Content Creation, Events & Conferences, Google, Keyword Research, Link Building, Online Marketing, SEO Tools, Marketing, Yahoo!

This 9 minute and 37 second video offers basic tips for starting with pay per click marketing.

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[Video] An Example of What Not to do if Your Site Ranks Well

Posted by Google on Nov 04 2007 | Blogging, Google, Link Building, Online Marketing, SEO Tools, Spamming & Black Hat, Marketing

This 3 minutes and 29 second video was one of my first. It is not as clear and fluid as some of the more recent videos. It talks about how many websites ranking for years got killed by a Google engineer within days of being mentioned on a popular SEO blog.

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[Video] How to Spam Google Without Being Viewed as a Spammer

Posted by Google on Nov 04 2007 | Content Creation, Keyword Research, Link Building, Online Marketing, SEO Tools, Spamming & Black Hat, Marketing, Web Design & Usability

This 7 minute and 50 second video is one of the first SEO videos I made. After reviewing it I realize I could have moved the screen around to show a few more examples of the stuff I was talking about. Rather than discussing one topic this video moves around to offer a wide array of marketing optimization ideas.

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[Video] Creating Your Site’s Internal Link Structure for Google and Searchers

Posted by Google on Nov 02 2007 | Content Creation, Events & Conferences, Google, Keyword Research, Link Building, SEO Tools, Spamming & Black Hat

This video is a bit longer than some of the earlier videos, clocking in at 9 minutes and 39 seconds.

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[Video] Keyword Research 101: Basic Keyword Strategy & Tips

Posted by Google on Nov 01 2007 | Advertising, Analytics, Google, Keyword Research

Keyword Research TipsIf you have an old site you should use analytics to track what keywords you are getting traffic for. For most webmasters it is easier to rank for more related keywords than it is to discover and dominate new areas.

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[Video] Google Lies: Oh My _______ Google PageRank Penalty

Posted by Google on Oct 31 2007 | Analytics, Content Creation, Google, Keyword Research, Link Building

This video was shot a few days back.

Google’s Obfuscation of PageRank ScoresGoogle has a long history of deceiving webmasters, in order to push Google’s business interests and keep their search results clean.

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[Video] Google Lies: Oh My _______ Google PageRank

Posted by Google on Oct 31 2007 | Analytics, Content Creation, Google, Keyword Research, Link Building

This video was shot a few days back.

Google’s Obfuscation of PageRank ScoresGoogle has a long history of deceiving webmasters, in order to push Google’s business interests and keep their search results clean.

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[Video] On Page SEO Tips for Google

Posted by Google on Oct 30 2007 | Analytics, Content Creation, Google, Keyword Research, Link Building, SEO Tools

Keyword Density vs Conversion Oriented ContentKeyword density as a measure of relevancy is at best limited. If pages have too high of a keyword density and are too focused they may have suppressed rankings or may get filtered out of the search results, plus dense copy does not read well, does not convert well, and nobody will link at it.

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