Why You Do Not Need To Be A Wizard To Be A Competent SEO
Such a system is “revolutionary” and “displays a new and glorious side of humanity” … so long as it is not your content that they are stealing.
The “advanced” piece of the Wikipedia strategy comes down to business & marketing strategy. Creating the marketing story that make people perceive something as being better than it is, while hiding the externalities. Had they not pushed the story “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge” then they would not have been able to steal so much content, and they would not have accumulated enough link equity to make their for-profit business work.
Essential SEO Advice
Most SEO advice you’ll see boils down a variation on the following:
Focus your efforts on keyword terms that relate to your market segmentMake sure a spider can crawl the contentBuild content that people will link toActively pursue links
Of course, there are various how-to’s on how to achieve those four points, and for that you should buy the book 
Once these aspects are covered, there is marginal return in arcane trickery for most people. Your time is almost certainly better spent focusing on business fundamentals & holistic marketing strategy, because you have a lot of control over these areas, and if the business fundamentals are wrong, SEO trickery won’t help. People may arrive on a site, but then what? Do you provide something others want? Does it cost less to provide that something that the price you can charge for it? Is your offering better than your competition?
Someone who has asked those questions and satisfactorily answered them will always be a step ahead of those who haven’t.
When I was new to SEO, I wish someone had told me how it really was. It would have saved me a lot of time and effort. I got sites ranking that didn’t have sound business models, and they rightly failed. We’ve all been there, I’m sure.
So, for those new to SEO, make sure you cover the basics of both SEO and business.
Essentials Of SEODiscover what words people type into search engines to find sites like yoursProduce content that fills a need and is profitable to produceGet people to link to your contentEssentials Of BusinessDevelop a business model that makes senseUnderstand market segmentation, targetting and positioningYou can’t improve what you can’t measure
Beyond that, it’s as complicated as you want to make it 
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