But is Free Content Actually Free?
Brian Clark just wrote a great free 22 page report about…
why you should ignore the trap of free content + ads as a business model
how creating and marketing free content and promotes information pollutionhow to package and sell informationhow you are not like a typical web userwhy you need to take advantage of new trends and ignore trends of oldwhat brands actually sellhow primitive the web is
Many of the points he hits on are similar to my post titled Death of the Book: Publishers Will Become Interactive Media Artists with the exception that Brian is more eloquent and used much better formatting. If you only read one thing this week, make sure Brian’s Teaching Sells report is on that short list.
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