SEO News Blog

Posted by rebecca

Stories, news, and other notable items from the past 3 weeks:

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Posted by randfish

After my post last night and the many follow ups from around the SEO sphere, I (along with most observers from the world of search) strongly anticipated clarifying statements from Google’s representatives at the SMX Advanced conference. Unfortunately, there’s very little to report. The best I have comes from secondary sources, albeit relatively trustworthy ones:

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Posted by rebecca

Since I’m a movie buff and an Internet marketing nerd, I often notice Internet marketing and search mentions in various movies, and I always pay attention to the movie URL shown in trailers (my two recent favorites: the URL for Sacha Baron Cohen’s upcoming Bruno film was www.meinspace.com/bruno, but it looks like now it’s redirecting to MySpace.com, and the URL for I Love You, Beth Cooper is www.iloveyoubethcoopermovie.com, making me wonder why they had to append “movie” to such a specific URL). Recently I came across two examples where the movie industry referenced or directly utilized Internet marketing/social media marketing, and it got me wondering if Internet marketing is finally starting to become more mainstream (meaning fewer people will look at you with blank faces as you try to describe what you do for a living).
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Posted by jennita

URL rewrites and 301 redirects… you talk about them, you recommend them, but do you truly understand how they work? Sure, you know that rewriting a URL means that the URL displayed in the browser changes to be more SEO (and user) friendly. And you know that a 301 redirect is a permanent redirect. But let’s dig a little deeper, and explain how they work together.
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Posted by randfish

Dear Startup CEOs, CPOs (Chief Product Officers) & Founders,

I know your time is valuable, so I’ll be brief. If you currently have or are in the process of developing a business/marketing plan that includes the phrase “traffic from search engines,” please peruse the following diagram:

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Posted by Lucy Langdon

Although a lot of a blog’s success comes from the ongoing effort you put into growing and nurturing it, there are a few things you can do to give it the best possible chance from day one. The checklist below varies from very simple actions through to big decisions and longer term strategies.
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Google Webmaster Central have just updated their toolset, so now might be a good time to review it.

For those new to Webmaster Central, Google offer a set of very useful tools that provide an insight into how Google handles your site. You can find out how your site is crawled, what keywords you rank for, and if there are any problems.

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One of my biggest business flaws was perhaps starting off with a fairly low self-esteem. Because of that, I catered toward people who were whiny, wanted free stuff, and never had any intent of buying anything. Being naive, and wanting to be liked too much, I catered to such worthless people, and probably cut my income short over the years by millions of dollars. Over the course of the last year I decided that I was going to change directions on that front, and I have never had a problem with being blunt.

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Posted by rishil

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

It’s been a while since I put together a Small Business SEO post. I thought it’s high time I tackled another key issue facing small businesses – deciding whether their SEO activity is progressing or not.  SEO, and indeed SEM, is a unique marketing channel. It is quantifiable, responsive and flexible to an extent which I would argue other channels aren’t. However, that is my personal opinion. And the way in which I rate SEM successes is different, not unique certainly, but definitely different.

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Posted by rebecca

Stories, news, and other notable items from the past week:

Compete has rolled out a bunch of changes, adding user generated tags, a new interface, dynamic graphs, and more. Pete Meyers has hired a new intern, Yoozer, and he’s here to answer your toughest questions about usability. Are you a small business and scratching your head about this newfangled Twitter thing? Check out this Twitter guide for small businesses and hop on the 140 character bandwagon. Man, Twitter is all over the place lately. Is it bad for journalism? Marc Gunther seems to think so… Last Twitter link (for now): Brent Payne is all…well, atwitter (sorry) over the fact that Alyssa Milano responded to his tweets. [insert lame Who’s the Boss joke here]  Tony Adam counters Darren Slatten’s theme winning post about reputation management with a post saying online reputation management does matter. I smell a feud! 10e20 offers up some basic tips for online and offline social networking. PROTIP: Befriend Chris Winfield. He and his hair are among the most powerful social media marketers in the biz.
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