SEO News Blog

Posted by RobOusbey

As diligent Search Marketers know, it’s quite a good idea to get links from strong/trusted sites pointing to yours and combine this with building a single link or two from a large number of smaller websites.

For some people, this second part can seem the most daunting - whilst there is a person you can talk to if you want a link on every page of timesonline.co.uk, there’s nobody you can call or email to get a link from every small website or blog. The difficulty of building such links is compounded when you realise that this work should be done using anchor text of the term you want to rank for.

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Posted by rebecca

Happy June, evvabody! Here’s what happened last month in case you were bedridden with swine flu:

Best Blog Posts in May 2009
If I Could Go Back In Time & Give Myself Some Advice, This Would Be It. If Rand could turn back tiiiiiime…if he could find a wayyyyyyyyy…Rand hops into his DeLorean and gives his 2007 self some advice, including “Use email marketing,” “Invest in your affiliate program,” and “Don’t try to rip off the Libyans.” 10 Resources That Changed How I View the Internet. Danny shares some stuff that’s substantially changed his view of the Internet. (Spoiler alert: his view of the Internet largely consists of porn.) URL Rewrites and 301 Redirects - How Does It All Work? New hire Jen gets all Mr. Wizard on us and gives us a handy step-by-step of how URL rewrites and 301 redirects work, complete with lovely visual aids. Rewriting the Beginner’s Guide Part X: Measuring and Tracking Success. Rand has finally completed the Beginner’s Guide series of blog posts. Now all we have to do is slap that beeyotch together and add an appendix and Bob’s your uncle. Whiteboard Friday - Link Farming. Rand talks about why link farming is bad, m’kay. Best YOUmoz Posts in May 2009:
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Posted by great scott!

In this interview from SMX Advanced 2009, Rand talks to mobile search guru, Cindy Krum, of Rank-Mobile. 

Cindy starts off by noting the excellent SEO Audits panel at SMX Advanced, saying it’s one of the best sessions she’s seen.  Fortunately if you missed it there are lots of great writeups on the session (Lisa Barone’s recap has lots of good links in it).
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Posted by great scott!

In this interview live from the floor of SMX Advanced 2009, Rand talks to Lyndsay Walker from Canada’s Web Shop about Microsoft’s new search engine, Bing.

Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for international geo-targeting.
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Posted by great scott!

In this interview live from the floor of SMX Advanced 2009, Rand talks to Lindsay Walker from Canada’s Web Shop about Microsoft’s new search engine, Bing.

Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for international geo-targeting.
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Posted by rebecca

Stories, news, and other notable items from the past 3 weeks:

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Posted by rebecca

Since I’m a movie buff and an Internet marketing nerd, I often notice Internet marketing and search mentions in various movies, and I always pay attention to the movie URL shown in trailers (my two recent favorites: the URL for Sacha Baron Cohen’s upcoming Bruno film was www.meinspace.com/bruno, but it looks like now it’s redirecting to MySpace.com, and the URL for I Love You, Beth Cooper is www.iloveyoubethcoopermovie.com, making me wonder why they had to append “movie” to such a specific URL). Recently I came across two examples where the movie industry referenced or directly utilized Internet marketing/social media marketing, and it got me wondering if Internet marketing is finally starting to become more mainstream (meaning fewer people will look at you with blank faces as you try to describe what you do for a living).
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iProspect recently did a study which showed that the majority of people who respond to graphical ads do so via a latent action other than a click on the ad, like a search for the brand. Any such brand lift or indirect effect of advertising on content sites has generally been ignored by most advertisers because search driven ad networks want search to get credit for that conversion.

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Posted by rebecca

The weather’s getting nicer, the days are getting longer and Rand’s barely in the office. You know what that means: it’s conference season! Since there are so many conferences right around the corner, I thought I’d list some upcoming events in case you’re thinking of attending a show but aren’t sure which one to book.
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Do aggressive marketing practices repel you?

Or make you more likely to buy?

Is it a cultural thing? For example, does hard sell work in some cultures, but not others?

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