SEO News Blog

Do aggressive marketing practices repel you?

Or make you more likely to buy?

Is it a cultural thing? For example, does hard sell work in some cultures, but not others?

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Posted by Dr. Pete

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

I’ve been suppressing the urge to write this post for a while now. It’s not that I don’t love Twitter (I suspect my wife is a few days away from scheduling my intervention); it’s just that I’m saturated by it. It’s not the tweets themselves, but the incessant whining noise made up of every second-rate media personality in the world “discovering” Twitter on a daily basis and every self-declared “social media guru” regurgitating the same How to Twitter post a thousand times a week.

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Posted by randfish

I haven’t promoted an SMX event on SEOmoz in a long time, but the agenda and opportunity in London (May 18 and 19 - just 2 weeks away)�is too good to miss. If you have search marketing personnel anywhere in the UK, the expenditure (�890 with a 10% discount for SEOmoz PRO members) will undoubtedly bring a high ROI. I’ll explain why:

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Posted by rebecca

Stories, news, and other notable items from the past week:

Compete has rolled out a bunch of changes, adding user generated tags, a new interface, dynamic graphs, and more. Pete Meyers has hired a new intern, Yoozer, and he’s here to answer your toughest questions about usability. Are you a small business and scratching your head about this newfangled Twitter thing? Check out this Twitter guide for small businesses and hop on the 140 character bandwagon. Man, Twitter is all over the place lately. Is it bad for journalism? Marc Gunther seems to think so… Last Twitter link (for now): Brent Payne is all…well, atwitter (sorry) over the fact that Alyssa Milano responded to his tweets. [insert lame Who’s the Boss joke here]� Tony Adam counters Darren Slatten’s theme winning post about reputation management with a post saying online reputation management does matter. I smell a feud! 10e20 offers up some basic tips for online and offline social networking. PROTIP: Befriend Chris Winfield. He and his hair are among the most powerful social media marketers in the biz.
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Posted by randfish

The FTC (Federal Trade Commission) has some rules about online marketing that may surprise you - they certainly surprised me.

Recently, SEOmoz’s own Sarah Bird was interviewed by Eric Enge on a wide variety of contract and legal topics. As I was proudly browsing through the piece, I was especially curious about what Sarah had to say around marketing on social media networks:

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The economy is in a rut because of Big Risk - beyond just the subprime housing market.
First, it was Big Finance - AIG and company. Second it was Big Media - the NYTimes and friends. Third, it was Big Auto - GM and gang. It’s quite plausible that the next victims will be Big Advertising […]

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Posted by wiep.net

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Although you can easily find lists with 21,�66, 69, 75, 101 or even 131 link building strategies, numbered (link building) tip lists remain very popular. Not because these articles provide shocking new insights - most of the aforementioned mentioned lists mention pretty much the same tactics - but because they remind people of how work intensive the ongoing process of link building can be, and because they make people think due to their in-depth nature. “How can I use these tactics for our website?” “Which of the listed tactics are relevant for our company?” Or, even better, “What strategies would I have added to this list?”

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Posted by rebecca

At the beginning of every month I’ll be highlighting the best content from the previous month. I’ll still be doing the weekly roundups (I owe you guys a big one tomorrow), but here’s a monthly recap of the best blogs, YOUmoz entries, tools and more.

Best Blog Posts in April 2009
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What were the things you know now that you wished someone had told you when you started out?

Personally, I wonder whether I would have actually listened had someone told me. Some things I just had to learn by making dumb mistakes.

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Ralph Tegtmeier (aka fantomaster) has been known for many years as having one of the most insightful minds and original voices in the search game. Years ago I wanted to interview him, and only recently did we get to do that.

What did you do before you got into search?

In contrast to the maverick background and achievements my old friend Mike Grehan revealed in his recent interview with SEOBook, my life before search was positively boring. I was born in Egypt and grew up in the Middle East and Asia, where my father served terms in the German diplomatic service. Later, I mastered in Comparative Literature, English Literature and Portuguese philology at Bonn University in Germany. Even before that, I had founded and run (together with two fellow students) an occult bookshop there and went into freelance translation and writing after that.

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