SEO News Blog

Posted by RobOusbey

As diligent Search Marketers know, it’s quite a good idea to get links from strong/trusted sites pointing to yours and combine this with building a single link or two from a large number of smaller websites.

For some people, this second part can seem the most daunting - whilst there is a person you can talk to if you want a link on every page of timesonline.co.uk, there’s nobody you can call or email to get a link from every small website or blog. The difficulty of building such links is compounded when you realise that this work should be done using anchor text of the term you want to rank for.

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Posted by rebecca

Stories, news, and other notable items from the past 3 weeks:

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Posted by great scott!

Acquiring users and getting them to take an action on your site is the absolute core of web marketing. Whether that action is making a purchase, signing up for a newsletter, registering for a demo…it doesn’t matter, if you’re doing business online, your job is to acquire users and get them to take an action.
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Honesty Tax

The anonymous nature of the web acts as a tax on anyone who is an honest merchant. Sales are driven by perceived value, and many marketers spend 90%+ of their time & effort on front end marketing and optimizing their sales channels, while providing little to no substance to anyone who buys from them. By the time those customers get to people like us, they are already more distrusting, cynical, and jaded due to having been scammed - in many cases multiple times.

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There was an article on TechCrunch entitled “Jump Into The Stream”

In short, the article is about how the internet appears to be going through its next big shift. It is moving towards becoming a stream of immediate information. The web is being organized by “nowness”

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Posted by randfish

Search marketers have a good bit of reading to do today. Personally, my list of top articles to read around the changes (and directional focii) Google brought up yesterday is:

Vanessa Fox’s coverage of Google’s Support for Microformats and Rich Snippets in Search ResultsMatt Cutts on Search Options & Google SquaredBoth SELand’s Live Blogging of Searchology and VentureBeat’s Blow by Blow of Searchology are worthwhile for those seeking to parse exact meanings The Google Webmaster Central Blog’s coverage their Design Refresh of Webmaster Tools

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Posted by Lucy Langdon

Although a lot of a blog’s success comes from the ongoing effort you put into growing and nurturing it, there are a few things you can do to give it the best possible chance from day one. The checklist below varies from very simple actions through to big decisions and longer term strategies.
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Posted by rebecca

Stories, news, and other notable items from the past week:

Google crashed between 8:40 and 9:55 ET yesterday, preventing people from Googling to find out why Google wasn’t working. Oh noes! Speaking of Google, they recently overhauled Google News as well as updated their blog search algorithm, and they’re allowing trademarks to be used in US Adwords copy. Geez, no wonder there was downtime. Methinks Google needs a little R&R.Congratulations to Barry Schwartz–he and his wife just had a baby girl. Mazel tov!Now I know what I should work on the next time Rand’s out of town at a conference (wait, that’s next week…*evil laugh*).R.I.P. 3D Realms. Your perpetual release date for Duke Nukem Forever made for a lot of Internet lulz.Ladies and gentlemen, Frankenfrog! It’s alive! It’s ALIIIIIIIIIVE!!!

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One of my biggest business flaws was perhaps starting off with a fairly low self-esteem. Because of that, I catered toward people who were whiny, wanted free stuff, and never had any intent of buying anything. Being naive, and wanting to be liked too much, I catered to such worthless people, and probably cut my income short over the years by millions of dollars. Over the course of the last year I decided that I was going to change directions on that front, and I have never had a problem with being blunt.

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Posted by rebecca

Stories, news, and other notable items from the past week:

Compete has rolled out a bunch of changes, adding user generated tags, a new interface, dynamic graphs, and more. Pete Meyers has hired a new intern, Yoozer, and he’s here to answer your toughest questions about usability. Are you a small business and scratching your head about this newfangled Twitter thing? Check out this Twitter guide for small businesses and hop on the 140 character bandwagon. Man, Twitter is all over the place lately. Is it bad for journalism? Marc Gunther seems to think so… Last Twitter link (for now): Brent Payne is all…well, atwitter (sorry) over the fact that Alyssa Milano responded to his tweets. [insert lame Who’s the Boss joke here]  Tony Adam counters Darren Slatten’s theme winning post about reputation management with a post saying online reputation management does matter. I smell a feud! 10e20 offers up some basic tips for online and offline social networking. PROTIP: Befriend Chris Winfield. He and his hair are among the most powerful social media marketers in the biz.
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