SEO News Blog

ESPN recently decided to stop selling remnant ad inventory via automated ad networks / exchanges.

“We’re heading down a path where it no longer suits our business needs to work with ad networks,” said Eric Johnson, executive vp, multimedia sales, ESPN Customer Marketing and Sales. Sources say that ESPN would like to rally support from other publishers behind this move and ultimately tamp down ad networks’ growth. Turner’s digital ad sales wing is rumored to be considering a similar move, though officials said no decisions are imminent.

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Posted by rebecca

Stories, news, and other notable items from the past week:

One star links:

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Posted by rebecca

Sorry for my noted absence lately. Last weekend I went up to Vancouver, BC, for fun times to be had, gained roughly 20 lbs from gorging at two seriously awesome restaurants, drove back down to Seattle, and promptly got picked up by Rand so we could drive further down to Portland for SEMpdx’s Searchfest 2008. On the way down I had the following experience with Rand’s smart phone:

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Posted by randfish

For the next few weeks, my blog posts will primarily consist of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Part III: Why Search Engine Marketing is Necessary

While many readers of this document may have overcome their skepticism about the need for and value of search marketing (and specifically, organic search engine optimization), it’s entirely likely that others in your organization, company, network or client meetings may have differing opinions. Thus, this section is provided to help explain the need for proactive search engine optimization.

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Webmasters currently face link rot as a major website maintenance problem. As we rely more on Google and other third parties for features such as hosting, ads, and content syndication what happens when some of the business relationships that are opening up content fall away or search engines reorganize and rebrand their offerings?

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tag:blogger.com,1999:blog-5689686.post-42823312199323231022007-07-09T11:14:00.000-07:002007-07-09T13:33:44.952-07:00A Peak at the Future of Social MediaThis post at Search Engine Journal references a social media project at Carnegie Mellon called Socialstream which, among other things, was created to “rethink and reinvent social networking”. Of even more interest is this capstone project is Google-sponsored which means many of these features are likely to be utilized in a future Google property.
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