SEO News Blog

Posted by randfish

It’s been a long time since we had a differential diagnosis post here on SEOmoz, but we’ve been getting lots of comments and emails requesting some mysteries, so here goes:

#1 - Who, Exactly, is Awesome, and Why?

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Posted by great scott!

In this interview live from the floor of SMX Advanced 2009, Rand talks to Lyndsay Walker from Canada’s Web Shop about Microsoft’s new search engine, Bing.

Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for international geo-targeting.
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Posted by great scott!

In this interview live from the floor of SMX Advanced 2009, Rand talks to Lindsay Walker from Canada’s Web Shop about Microsoft’s new search engine, Bing.

Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for international geo-targeting.
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Posted by rebecca

Stories, news, and other notable items from the past 3 weeks:

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Originally when we published this we were going to make it subscriber only content, but the change is so important that I thought we should share some of it with the entire SEO industry. This post starts off with a brief history of recent algorithm updates, and shows the enormous weight Google is placing on branded search results.

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Brian Clark notes the rise of the word authenticity in the field of marketing. Clay Shirky wrote that transparency is the new marketing. For individuals these are true, because if some people grow to like you some will grow to hate you, and it can wear you down to try to fight off a bad reputation in a sound byte culture. Just ask Jim Cramer about Bear Stearns

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Update 1: Microsoft has now pulled the public beta, and several people that managed to start a download have had the download killed. They have now replaced the text on Technet to “Windows® 7 Beta coming soon!”. This just keeps getting better, I’ve only spent 2.5 hours trying to sign up and start this download and all the MS pages associated with the download now return 404 errors.
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Posted by rebecca

Stories, news, and other notable items from the past week:

Two star links:

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John Battelle riffs on how Yahoo!, Microsoft, and AOL are screwing up by following in Google’s footsteps trying to create huge ad platforms, while ignoring their brand ad strength. And AdAge asks if we may one day see a web free of push display ads.

If traditional ads become less effective, we will still end up trusting ads that are links that look just like content. How to article linkbait, user generated content, and 100% blended affiliate links now make up the Mahalo business model. Which is really no different than the affiliate marketing Jason despises. That really puts a new perspective on somebody lashing out at SEOs and affiliate marketers before creating something that aspires to be more polluted.

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