SEO News Blog

Posted by RobOusbey

As diligent Search Marketers know, it’s quite a good idea to get links from strong/trusted sites pointing to yours and combine this with building a single link or two from a large number of smaller websites.

For some people, this second part can seem the most daunting - whilst there is a person you can talk to if you want a link on every page of timesonline.co.uk, there’s nobody you can call or email to get a link from every small website or blog. The difficulty of building such links is compounded when you realise that this work should be done using anchor text of the term you want to rank for.

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Posted by rebecca

Happy June, evvabody! Here’s what happened last month in case you were bedridden with swine flu:

Best Blog Posts in May 2009
If I Could Go Back In Time & Give Myself Some Advice, This Would Be It. If Rand could turn back tiiiiiime…if he could find a wayyyyyyyyy…Rand hops into his DeLorean and gives his 2007 self some advice, including “Use email marketing,” “Invest in your affiliate program,” and “Don’t try to rip off the Libyans.” 10 Resources That Changed How I View the Internet. Danny shares some stuff that’s substantially changed his view of the Internet. (Spoiler alert: his view of the Internet largely consists of porn.) URL Rewrites and 301 Redirects - How Does It All Work? New hire Jen gets all Mr. Wizard on us and gives us a handy step-by-step of how URL rewrites and 301 redirects work, complete with lovely visual aids. Rewriting the Beginner’s Guide Part X: Measuring and Tracking Success. Rand has finally completed the Beginner’s Guide series of blog posts. Now all we have to do is slap that beeyotch together and add an appendix and Bob’s your uncle. Whiteboard Friday - Link Farming. Rand talks about why link farming is bad, m’kay. Best YOUmoz Posts in May 2009:
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Posted by rebecca

Stories, news, and other notable items from the past 3 weeks:

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Posted by great scott!

Acquiring users and getting them to take an action on your site is the absolute core of web marketing. Whether that action is making a purchase, signing up for a newsletter, registering for a demo…it doesn’t matter, if you’re doing business online, your job is to acquire users and get them to take an action.
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Honesty Tax

The anonymous nature of the web acts as a tax on anyone who is an honest merchant. Sales are driven by perceived value, and many marketers spend 90%+ of their time & effort on front end marketing and optimizing their sales channels, while providing little to no substance to anyone who buys from them. By the time those customers get to people like us, they are already more distrusting, cynical, and jaded due to having been scammed - in many cases multiple times.

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Posted by rebecca

Since I’m a movie buff and an Internet marketing nerd, I often notice Internet marketing and search mentions in various movies, and I always pay attention to the movie URL shown in trailers (my two recent favorites: the URL for Sacha Baron Cohen’s upcoming Bruno film was www.meinspace.com/bruno, but it looks like now it’s redirecting to MySpace.com, and the URL for I Love You, Beth Cooper is www.iloveyoubethcoopermovie.com, making me wonder why they had to append “movie” to such a specific URL). Recently I came across two examples where the movie industry referenced or directly utilized Internet marketing/social media marketing, and it got me wondering if Internet marketing is finally starting to become more mainstream (meaning fewer people will look at you with blank faces as you try to describe what you do for a living).
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There was an article on TechCrunch entitled “Jump Into The Stream”

In short, the article is about how the internet appears to be going through its next big shift. It is moving towards becoming a stream of immediate information. The web is being organized by “nowness”

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Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?

No doubt we all agree that testing is a good thing to do. We can see clearly if our ideas are working or not. But a lot of testing is, quite frankly, tedious.

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Posted by randfish

Search marketers have a good bit of reading to do today. Personally, my list of top articles to read around the changes (and directional focii) Google brought up yesterday is:

Vanessa Fox’s coverage of Google’s Support for Microformats and Rich Snippets in Search ResultsMatt Cutts on Search Options & Google SquaredBoth SELand’s Live Blogging of Searchology and VentureBeat’s Blow by Blow of Searchology are worthwhile for those seeking to parse exact meanings The Google Webmaster Central Blog’s coverage their Design Refresh of Webmaster Tools

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Posted by randfish

Dear Startup CEOs, CPOs (Chief Product Officers) & Founders,

I know your time is valuable, so I’ll be brief. If you currently have or are in the process of developing a business/marketing plan that includes the phrase “traffic from search engines,” please peruse the following diagram:

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