SEO News Blog

Posted by RobOusbey

As diligent Search Marketers know, it’s quite a good idea to get links from strong/trusted sites pointing to yours and combine this with building a single link or two from a large number of smaller websites.

For some people, this second part can seem the most daunting - whilst there is a person you can talk to if you want a link on every page of timesonline.co.uk, there’s nobody you can call or email to get a link from every small website or blog. The difficulty of building such links is compounded when you realise that this work should be done using anchor text of the term you want to rank for.

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Posted by rebecca

Happy June, evvabody! Here’s what happened last month in case you were bedridden with swine flu:

Best Blog Posts in May 2009
If I Could Go Back In Time & Give Myself Some Advice, This Would Be It. If Rand could turn back tiiiiiime…if he could find a wayyyyyyyyy…Rand hops into his DeLorean and gives his 2007 self some advice, including “Use email marketing,” “Invest in your affiliate program,” and “Don’t try to rip off the Libyans.” 10 Resources That Changed How I View the Internet. Danny shares some stuff that’s substantially changed his view of the Internet. (Spoiler alert: his view of the Internet largely consists of porn.) URL Rewrites and 301 Redirects - How Does It All Work? New hire Jen gets all Mr. Wizard on us and gives us a handy step-by-step of how URL rewrites and 301 redirects work, complete with lovely visual aids. Rewriting the Beginner’s Guide Part X: Measuring and Tracking Success. Rand has finally completed the Beginner’s Guide series of blog posts. Now all we have to do is slap that beeyotch together and add an appendix and Bob’s your uncle. Whiteboard Friday - Link Farming. Rand talks about why link farming is bad, m’kay. Best YOUmoz Posts in May 2009:
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Posted by randfish

It’s been a long time since we had a differential diagnosis post here on SEOmoz, but we’ve been getting lots of comments and emails requesting some mysteries, so here goes:

#1 - Who, Exactly, is Awesome, and Why?

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Posted by great scott!

In this interview from SMX Advanced 2009, Rand talks to mobile search guru, Cindy Krum, of Rank-Mobile. 

Cindy starts off by noting the excellent SEO Audits panel at SMX Advanced, saying it’s one of the best sessions she’s seen.  Fortunately if you missed it there are lots of great writeups on the session (Lisa Barone’s recap has lots of good links in it).
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Posted by rebecca

Stories, news, and other notable items from the past 3 weeks:

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Posted by randfish

After my post last night and the many follow ups from around the SEO sphere, I (along with most observers from the world of search) strongly anticipated clarifying statements from Google’s representatives at the SMX Advanced conference. Unfortunately, there’s very little to report. The best I have comes from secondary sources, albeit relatively trustworthy ones:

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Honesty Tax

The anonymous nature of the web acts as a tax on anyone who is an honest merchant. Sales are driven by perceived value, and many marketers spend 90%+ of their time & effort on front end marketing and optimizing their sales channels, while providing little to no substance to anyone who buys from them. By the time those customers get to people like us, they are already more distrusting, cynical, and jaded due to having been scammed - in many cases multiple times.

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Posted by rebecca

Since I’m a movie buff and an Internet marketing nerd, I often notice Internet marketing and search mentions in various movies, and I always pay attention to the movie URL shown in trailers (my two recent favorites: the URL for Sacha Baron Cohen’s upcoming Bruno film was www.meinspace.com/bruno, but it looks like now it’s redirecting to MySpace.com, and the URL for I Love You, Beth Cooper is www.iloveyoubethcoopermovie.com, making me wonder why they had to append “movie” to such a specific URL). Recently I came across two examples where the movie industry referenced or directly utilized Internet marketing/social media marketing, and it got me wondering if Internet marketing is finally starting to become more mainstream (meaning fewer people will look at you with blank faces as you try to describe what you do for a living).
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Last week Matt Cutts made a post about how to connect your Linux computer to a Wii balance board using Bluetooth. This post happened to make the Digg homepage, however what was really interesting is the way he did it, which has exposed an exploitable hole in Digg.

First off to be clear this post is […]

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Posted by jennita

URL rewrites and 301 redirects… you talk about them, you recommend them, but do you truly understand how they work? Sure, you know that rewriting a URL means that the URL displayed in the browser changes to be more SEO (and user) friendly. And you know that a 301 redirect is a permanent redirect. But let’s dig a little deeper, and explain how they work together.
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