SEO News Blog

Posted by randfish

I wanted to try an experiment tonight and leverage a bit of the terrific community vibe and willingness to share we’ve got here at SEOmoz.

In the comments below, share your top 3 most bizarre, unique, unconventional, or simply unexpected link building tactics. They can be specific, broad, or even a little coy. The rest of us will go through and reward with thumbs up depending on how valuable we consider the techniques to be. Then, on Friday morning (the 4th), we’ll give the member who gets the most thumbs up in the comments a free one-week trial to SEOmoz PRO.

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Posted by Jane Copland

At any given time, our Q&A section usually features a question or two about image optimisation. People want to know why their images haven’t been indexed or aren’t appearing for their key terms, even after they have added keywords to every imaginable attribute. Appropriate anchor text, nearby-keywords and relevant surrounding content don’t seem to have made a difference. The images don’t show up. In their place, ridiculously irrelevant things rank for a person’s keywords.
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Posted by rebecca

In an earlier post I had mentioned that I started reading Web Design for ROI by Lance Loveday and Sandra Niehaus (check out their website for more information on the book). Today I thought I’d share some tidbits from chapter 3, Managing for ROI.

Chapter 3, Manging for ROI, provides a list of considerations and suggestions on how to manage your website for optimal ROI.
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Posted by great scott!

This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links.
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Posted by randfish

We’re just not getting any visitors from the search engines…

I probably hear that line 30X or more each week - over email, in phone calls, in conversation, on forums, etc. and to tell the truth, it would be really handy to have a resource I could point folks for some self-diagnosis. If only there were some type of medium that I could publish on… one that would be accessible on some sort of computerized system… maybe a net of interconnected pages… one the whole world could access… like a… world… wide… oh, hang on a tick.

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As Google clearly states (with their actions), bartering for links is fine as long as money is not part of the exchange (or if there is editorial discrimination and relevancy when it is). What is the guiding principal for bartering links? Massa said:

When do other people WANT to accept your link request, publish your article, run your press release or accept your submission?

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Part of the reason so many people beg, borrow, and steal for search engine traffic is because so many people have the same thin business models offering the same stuff. Rather than thinking of ways to differentiate or look within for ways to increase value, we figure just getting a couple more links will be all we need to do well. And it may be in the short term, but that is not enough to stay competitive.

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Introducing Answer Sniper

I just came across AnswerSniper, a $147 software product created to help you find open questions to answer on Yahoo! Answers by keeping you up to date with the latest open questions for keywords you select. Can you imagine paying for software for the privilege of finding questions that need answered, and then trying to be the first person to answer each of them?

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Great interview of Ken McGaffin about keywords and market research. Free open source link analysis tool from Patrick at Blogstorm, which shows how many links point at each page of your site. Using it does require setting up a MySQL database, but it is quite easy to set up and use. Brian Clark wrote another Continue Reading »

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Posted by rebecca

Stories, news, and other notable items from the past week:

Two star links:

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Popularity: unranked [?]