SEO News Blog

Posted by Jane Copland

At any given time, our Q&A section usually features a question or two about image optimisation. People want to know why their images haven’t been indexed or aren’t appearing for their key terms, even after they have added keywords to every imaginable attribute. Appropriate anchor text, nearby-keywords and relevant surrounding content don’t seem to have made a difference. The images don’t show up. In their place, ridiculously irrelevant things rank for a person’s keywords.
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While I signed up nearly a year ago, I just recently started using Twitter. As a marketer I find it both interesting and fascinating…as it is more transparent than most social networks are. People often write back and forth using @username when they want to send another person a message, which sometimes draws you into other conversations. And since everyone you follow is someone you know or related to someone else you know it is really easy to get pulled in. And the social pressure of being associated with everything you do (no anonymous domain registration here folks) prevents Twitter from becoming a spam filled mess. Maybe there is some way such a system could be applied to search?

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Posted by Danny Dover

Yesterday, I was arguing with my friend about the existence of one sight or sound that is universally funny. He argued that since different cultures find humor in different things, there couldn’t possibly be one example of something that is funny to everyone. Unconvinced, I started searching for the holy grail of funny. Immediately, I went on YouTube and starting browsing my favorite videos. Eventually, I came to the monkey video below.  No matter how many times I watch the video, I still find it funny. There is something instinctively funny about seeing how dumb a monkey is compared tothebrillianceofhumans.
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Part of the reason so many people beg, borrow, and steal for search engine traffic is because so many people have the same thin business models offering the same stuff. Rather than thinking of ways to differentiate or look within for ways to increase value, we figure just getting a couple more links will be all we need to do well. And it may be in the short term, but that is not enough to stay competitive.

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Posted by rebecca

Stories, news, and other notable items from the past week:

Two star links:

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Last week I got this via email

Hello,
How would you like getting a logo’s (or) icon’s (or) seo report (or)template (or) Banner (or) Article (or) Header designed free of cost for your website. We are giving away these services as a promotional measure for free of cost. In return we need a link at your site for each services at home or internal page(Except link,resources,directory pages).

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Posted by Sarah Bird, Esquire

May It Please the Mozzers,

Legal Monday is here again. This week’s post is part practical guide and part cybernag. Remember the post I wrote encouraging you to register your copyright back in December 2007? I bet you haven’t done it yet. Am I right?  I thought so.
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Posted by randfish

I’ve talked in the past about the various possibilities of the future of search engines and the biggest threats to Google’s dominance, and today I’ve been able to follow up on some of that prodding into that “vertical search fracturing” possibility.

iMedix is one of the more exciting vertical search engines on the market. Not only are they a recipient of the Best New Startup Award from the Crunchies, they’re also very highly regarded in the marketplace by a lot of smart players. Not everyone’s a fan, but they’re in an area of high opportunity and have executed remarkably well from both a development and marketing perspective.
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Posted by rebecca

Jeff, our CTO and lead developer-with-a-beard, had recently expressed to me his desire to speak at conferences and events. Fantastic! …except for one problem. There are no developer-centric tracks at any SEO conferences. SES? Zip. SMX? Zilch. Pubcon has had a smattering of developer-related sessions that were, according to Jeff, weak sauce. SXSW is the only conference to offer developer sessions, but that series is more tech than SEO-oriented.
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Posted by rebecca

Sorry this roundup is delayed. I had the damn thing about 60% completed earlier today, but then Mel brought in a pig full of beer, which we proceeded to drink during lunch. A couple of glasses later, I returned to my desk and inadvertently hit whichever combination of keys on my keyboard is the equivalent to the “Back” button on my browser, thus losing my post. After work, I went to the liquor store (wow, all this talk of alcohol sure makes me look like quite the drunkard…) and, after making my purchases, was prevented from entering the store’s parking garage because two car thieves were getting busted by four squad cars’ worth of police officers. Then, once I finally started to hunker down and get some work done, Jane distracted me with something horrible. Thanks, Jane.
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