Google Webmaster Central have just updated their toolset, so now might be a good time to review it.
For those new to Webmaster Central, Google offer a set of very useful tools that provide an insight into how Google handles your site. You can find out how your site is crawled, what keywords you rank for, and if there are any problems.
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Posted by randfish
(Intro: For those who aren’t aware, last week I challenged Will Critchlow to a presentation-off during SMX London).
I see how it is, Will. Don’t try to deny it.
You can’t win on points, so you think you can send some army of torrential British micro-water soldiers (colloquially called “rain”) to stop me?
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One of my biggest business flaws was perhaps starting off with a fairly low self-esteem. Because of that, I catered toward people who were whiny, wanted free stuff, and never had any intent of buying anything. Being naive, and wanting to be liked too much, I catered to such worthless people, and probably cut my income short over the years by millions of dollars. Over the course of the last year I decided that I was going to change directions on that front, and I have never had a problem with being blunt.
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Posted by Dr. Pete
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
I’ve been suppressing the urge to write this post for a while now. It’s not that I don’t love Twitter (I suspect my wife is a few days away from scheduling my intervention); it’s just that I’m saturated by it. It’s not the tweets themselves, but the incessant whining noise made up of every second-rate media personality in the world “discovering” Twitter on a daily basis and every self-declared “social media guru” regurgitating the same How to Twitter post a thousand times a week.
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I’m reading a book called “In Search Of The Obvious”. It makes many references to another book, written in 1916, called “Obvious Adams”. The book outlines the simple truth of marketing, which is that the best marketing solutions should be evident. They should be obvious. They should be simple.
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Posted by rishil
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
It’s been a while since I put together a Small Business SEO post. I thought it’s high time I tackled another key issue facing small businesses – deciding whether their SEO activity is progressing or not. SEO, and indeed SEM, is a unique marketing channel. It is quantifiable, responsive and flexible to an extent which I would argue other channels aren’t. However, that is my personal opinion. And the way in which I rate SEM successes is different, not unique certainly, but definitely different.
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Posted by rebecca
Stories, news, and other notable items from the past week:
Compete has rolled out a bunch of changes, adding user generated tags, a new interface, dynamic graphs, and more. Pete Meyers has hired a new intern, Yoozer, and he’s here to answer your toughest questions about usability. Are you a small business and scratching your head about this newfangled Twitter thing? Check out this Twitter guide for small businesses and hop on the 140 character bandwagon. Man, Twitter is all over the place lately. Is it bad for journalism? Marc Gunther seems to think so… Last Twitter link (for now): Brent Payne is all…well, atwitter (sorry) over the fact that Alyssa Milano responded to his tweets. [insert lame Who’s the Boss joke here] Tony Adam counters Darren Slatten’s theme winning post about reputation management with a post saying online reputation management does matter. I smell a feud! 10e20 offers up some basic tips for online and offline social networking. PROTIP: Befriend Chris Winfield. He and his hair are among the most powerful social media marketers in the biz.
(more…)
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Posted by randfish
The FTC (Federal Trade Commission) has some rules about online marketing that may surprise you - they certainly surprised me.
Recently, SEOmoz’s own Sarah Bird was interviewed by Eric Enge on a wide variety of contract and legal topics. As I was proudly browsing through the piece, I was especially curious about what Sarah had to say around marketing on social media networks:
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Posted by wiep.net
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Although you can easily find lists with 21, 66, 69, 75, 101 or even 131 link building strategies, numbered (link building) tip lists remain very popular. Not because these articles provide shocking new insights - most of the aforementioned mentioned lists mention pretty much the same tactics - but because they remind people of how work intensive the ongoing process of link building can be, and because they make people think due to their in-depth nature. “How can I use these tactics for our website?” “Which of the listed tactics are relevant for our company?” Or, even better, “What strategies would I have added to this list?”
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