SEO News Blog

Posted by RobOusbey

As diligent Search Marketers know, it’s quite a good idea to get links from strong/trusted sites pointing to yours and combine this with building a single link or two from a large number of smaller websites.

For some people, this second part can seem the most daunting - whilst there is a person you can talk to if you want a link on every page of timesonline.co.uk, there’s nobody you can call or email to get a link from every small website or blog. The difficulty of building such links is compounded when you realise that this work should be done using anchor text of the term you want to rank for.

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Posted by rebecca

Happy June, evvabody! Here’s what happened last month in case you were bedridden with swine flu:

Best Blog Posts in May 2009
If I Could Go Back In Time & Give Myself Some Advice, This Would Be It. If Rand could turn back tiiiiiime…if he could find a wayyyyyyyyy…Rand hops into his DeLorean and gives his 2007 self some advice, including “Use email marketing,” “Invest in your affiliate program,” and “Don’t try to rip off the Libyans.” 10 Resources That Changed How I View the Internet. Danny shares some stuff that’s substantially changed his view of the Internet. (Spoiler alert: his view of the Internet largely consists of porn.) URL Rewrites and 301 Redirects - How Does It All Work? New hire Jen gets all Mr. Wizard on us and gives us a handy step-by-step of how URL rewrites and 301 redirects work, complete with lovely visual aids. Rewriting the Beginner’s Guide Part X: Measuring and Tracking Success. Rand has finally completed the Beginner’s Guide series of blog posts. Now all we have to do is slap that beeyotch together and add an appendix and Bob’s your uncle. Whiteboard Friday - Link Farming. Rand talks about why link farming is bad, m’kay. Best YOUmoz Posts in May 2009:
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Posted by great scott!

In this interview from SMX Advanced 2009, Rand talks to mobile search guru, Cindy Krum, of Rank-Mobile. 

Cindy starts off by noting the excellent SEO Audits panel at SMX Advanced, saying it’s one of the best sessions she’s seen.  Fortunately if you missed it there are lots of great writeups on the session (Lisa Barone’s recap has lots of good links in it).
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Posted by rebecca

Stories, news, and other notable items from the past 3 weeks:

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Posted by randfish

After my post last night and the many follow ups from around the SEO sphere, I (along with most observers from the world of search) strongly anticipated clarifying statements from Google’s representatives at the SMX Advanced conference. Unfortunately, there’s very little to report. The best I have comes from secondary sources, albeit relatively trustworthy ones:

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Honesty Tax

The anonymous nature of the web acts as a tax on anyone who is an honest merchant. Sales are driven by perceived value, and many marketers spend 90%+ of their time & effort on front end marketing and optimizing their sales channels, while providing little to no substance to anyone who buys from them. By the time those customers get to people like us, they are already more distrusting, cynical, and jaded due to having been scammed - in many cases multiple times.

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Posted by randfish

Search marketers have a good bit of reading to do today. Personally, my list of top articles to read around the changes (and directional focii) Google brought up yesterday is:

Vanessa Fox’s coverage of Google’s Support for Microformats and Rich Snippets in Search ResultsMatt Cutts on Search Options & Google SquaredBoth SELand’s Live Blogging of Searchology and VentureBeat’s Blow by Blow of Searchology are worthwhile for those seeking to parse exact meanings The Google Webmaster Central Blog’s coverage their Design Refresh of Webmaster Tools

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Amazon.com opened up their Kindle publishing program to all bloggers. If you prefer to read blogs on your Kindle you can subscribe to SEO Book for the Kindle at Amazon.com.

Publishers get 60 cents per month per subscriber. It is unlikely that we will get enough Kindle subscribers to notice it as an income stream (as we would need about 50,000 Kindle subscribers for it to be a decent revenue stream), but as such distribution opportunities come about on authoritative domains like Amazon.com, they create a great opportunity for filling up branded organic search results with non-negative authoritative pages. And signing up takes less than 5 minutes.

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Posted by Lucy Langdon

Although a lot of a blog’s success comes from the ongoing effort you put into growing and nurturing it, there are a few things you can do to give it the best possible chance from day one. The checklist below varies from very simple actions through to big decisions and longer term strategies.
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Posted by rebecca

Stories, news, and other notable items from the past week:

Google crashed between 8:40 and 9:55 ET yesterday, preventing people from Googling to find out why Google wasn’t working. Oh noes! Speaking of Google, they recently overhauled Google News as well as updated their blog search algorithm, and they’re allowing trademarks to be used in US Adwords copy. Geez, no wonder there was downtime. Methinks Google needs a little R&R.Congratulations to Barry Schwartz–he and his wife just had a baby girl. Mazel tov!Now I know what I should work on the next time Rand’s out of town at a conference (wait, that’s next week…*evil laugh*).R.I.P. 3D Realms. Your perpetual release date for Duke Nukem Forever made for a lot of Internet lulz.Ladies and gentlemen, Frankenfrog! It’s alive! It’s ALIIIIIIIIIVE!!!

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