Originally when we published this we were going to make it subscriber only content, but the change is so important that I thought we should share some of it with the entire SEO industry. This post starts off with a brief history of recent algorithm updates, and shows the enormous weight Google is placing on branded search results.
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Conferences are especially interesting especially in a tough economy. Truth be told, I had low expectations for SES NY when all I was reading was companies scaling back and downsizing.
But the first tweets about SES painted a brighter picture. And with close to 5,000 marketers registered for the conference it was shaping up to be an excellent conference. As I walked through the exhibit hall vendors had a very good show and were very pleased with the large numbers of crowds that showed up. Of all the different SES shows I have attended over the last few years, this particular SES NY had to top the list in both the quality of the lectures, the speaker list and even the small details such as quality of the food J.
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Many thanks for talking with us today, Mike. We’ve spent a few messy evenings drinking girly Merlots, but for those who don’t know you, can you be so kind as to introduce yourself?
Ahhhh… those halcyon Merlot fuelled days… I remember them well… (truth be known, with all that Merlot, I don’t remember much at all!).
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So here we are on Tuesday, March 3 rd, and I’m still trying to fully digest the implications of Aaron’s “Heavy emphasis on Brandings” post from last Wednesday, February 25. The data that was presented, the context that was provided and the labyrinth of insightful user comments that were spawned left me reeling for days. So much so that I wouldn’t be surprised if the annals of SEO history associate February 25, 2009 as the infamous “Aaron Wall” update.
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A few months ago, I hired Conversion Rate Experts to work on my business. I have learned loads from them. So far they have grown our conversion rate by 124%, and have given me great insights into the thought process of consumers hitting this site…reminding me why they buy, and how ineffectively we were conveying the value of all the different components of our offering. 124% is a good start, and we still have a lot of things to improve upon.
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Phorm, a UK company that partnered with BT to run secret trials to target ads based on usage data, was roasted by the media with article titles like Phorm’s All-Seeing Parasite Cookie.
Google, which has long stayed away from behavioral targeting due to privacy (and negative publicity) concerns, announced they are jumping into the behavioral ad targeting market:
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Posted by rebecca
In an earlier post I had mentioned that I started reading Web Design for ROI by Lance Loveday and Sandra Niehaus (check out their website for more information on the book). Today I thought I’d share some tidbits from chapter 3, Managing for ROI.
Chapter 3, Manging for ROI, provides a list of considerations and suggestions on how to manage your website for optimal ROI.
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Posted by randfish
We’re just not getting any visitors from the search engines…
I probably hear that line 30X or more each week - over email, in phone calls, in conversation, on forums, etc. and to tell the truth, it would be really handy to have a resource I could point folks for some self-diagnosis. If only there were some type of medium that I could publish on… one that would be accessible on some sort of computerized system… maybe a net of interconnected pages… one the whole world could access… like a… world… wide… oh, hang on a tick.
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Great interview of Ken McGaffin about keywords and market research. Free open source link analysis tool from Patrick at Blogstorm, which shows how many links point at each page of your site. Using it does require setting up a MySQL database, but it is quite easy to set up and use. Brian Clark wrote another (more…)
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