Archive for the ‘Advertising’ Category

How to Integrate Advertising into Your Blog

Thursday, May 7th, 2009

So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket.
For this tutorial I’m going […]

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Will Facebook Niche For Dollars Or Food?

Thursday, May 7th, 2009

Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.)
Ed’s article confuses short term inefficiencies and arbitrage - eg, Facebook selling ads at higher rates to lazy advertisers - with long term profitability. […]

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I Wish I Knew Then What I Know Now

Sunday, May 3rd, 2009

What were the things you know now that you wished someone had told you when you started out?

Personally, I wonder whether I would have actually listened had someone told me. Some things I just had to learn by making dumb mistakes.

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Fantomaster Interviewed!

Saturday, May 2nd, 2009

Ralph Tegtmeier (aka fantomaster) has been known for many years as having one of the most insightful minds and original voices in the search game. Years ago I wanted to interview him, and only recently did we get to do that.

What did you do before you got into search?

In contrast to the maverick background and achievements my old friend Mike Grehan revealed in his recent interview with SEOBook, my life before search was positively boring. I was born in Egypt and grew up in the Middle East and Asia, where my father served terms in the German diplomatic service. Later, I mastered in Comparative Literature, English Literature and Portuguese philology at Bonn University in Germany. Even before that, I had founded and run (together with two fellow students) an occult bookshop there and went into freelance translation and writing after that.

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How To Make Your Offline Presence Work For You Online

Tuesday, April 28th, 2009

Posted by Lucy Langdon

I was recently working on a social media strategy for a popular city newspaper and it got me thinking about the benefits a business can get from a well-thought out crossover between its offline and online presence. I’ve tried to write this post so that it’s useful for any sized business that has some kind of offline presence, from a shop, through a publication to any kind of offline advertising or PR. If you’re spending money offline, you should consider how that investment can be taken advantage of online.
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Brand Considerations When Choosing Domain Names

Tuesday, April 28th, 2009

Choosing a domain name for a new project can be a little daunting.

All the good names are gone. Once you find something acceptable, you’ll have to be sure you can live with it for a long time. And what about the implications for SEO?

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Belated Thursday Roundup for the Week of 4/12/09

Saturday, April 25th, 2009

Posted by rebecca

Stories, news, and other notable items from the past week:

Belated Thursday Roundup for the Week of 4/12/09 (more…)

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SEO Since 1999

Saturday, April 25th, 2009

Posted by James Svoboda

This post was written by James Svoboda of Realicity Search Marketing in Eden Prairie, Minnesota.

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What Is Better Than Free?

Thursday, April 23rd, 2009

Have you noticed a lot of content is turning into paid content lately?

In many cases, it’s because the advertising revenue model isn’t working so well.

Bob Massa posted in the SEOBook forums recently:

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SEO, Popularity And The Way Forward

Saturday, April 18th, 2009

Google’s Eric Schmidt identifies one of Google’s core problems:

…you’ve got somebody who really is very trustworthy, but they’re not as well-known and they compete against people who are better known, and they don’t “in their view” get high enough ranking. We have not come up with a way to algorithmically handle that in a coherent way

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