SEO News Blog

Posted by Danny Dover

Yesterday, I was arguing with my friend about the existence of one sight or sound that is universally funny. He argued that since different cultures find humor in different things, there couldn’t possibly be one example of something that is funny to everyone. Unconvinced, I started searching for the holy grail of funny. Immediately, I went on YouTube and starting browsing my favorite videos. Eventually, I came to the monkey video below.  No matter how many times I watch the video, I still find it funny. There is something instinctively funny about seeing how dumb a monkey is compared tothebrillianceofhumans.
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ESPN recently decided to stop selling remnant ad inventory via automated ad networks / exchanges.

“We’re heading down a path where it no longer suits our business needs to work with ad networks,” said Eric Johnson, executive vp, multimedia sales, ESPN Customer Marketing and Sales. Sources say that ESPN would like to rally support from other publishers behind this move and ultimately tamp down ad networks’ growth. Turner’s digital ad sales wing is rumored to be considering a similar move, though officials said no decisions are imminent.

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Posted by rebecca

Stories, news, and other notable items from the past week:

Two star links:

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Posted by Jane Copland

I don’t watch much television. It’s silly really. I bought a big flat screen HDTV DVR OMG WTF television before I could really afford such things and I only regularly watch two shows. Tonight, one of my two shows will go off air for the last time, leaving me with only American Idol, which I encourage you all to link to from now on as American Idle (and also to check out American Idol’s SEO lookalike).
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Posted by rebecca

Sorry this roundup is delayed. I had the damn thing about 60% completed earlier today, but then Mel brought in a pig full of beer, which we proceeded to drink during lunch. A couple of glasses later, I returned to my desk and inadvertently hit whichever combination of keys on my keyboard is the equivalent to the “Back” button on my browser, thus losing my post. After work, I went to the liquor store (wow, all this talk of alcohol sure makes me look like quite the drunkard…) and, after making my purchases, was prevented from entering the store’s parking garage because two car thieves were getting busted by four squad cars’ worth of police officers. Then, once I finally started to hunker down and get some work done, Jane distracted me with something horrible. Thanks, Jane.
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John Battelle riffs on how Yahoo!, Microsoft, and AOL are screwing up by following in Google’s footsteps trying to create huge ad platforms, while ignoring their brand ad strength. And AdAge asks if we may one day see a web free of push display ads.

If traditional ads become less effective, we will still end up trusting ads that are links that look just like content. How to article linkbait, user generated content, and 100% blended affiliate links now make up the Mahalo business model. Which is really no different than the affiliate marketing Jason despises. That really puts a new perspective on somebody lashing out at SEOs and affiliate marketers before creating something that aspires to be more polluted.

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Select Distribution

I recently mentioned the Sigur Rós Hiema video, which was featured on the YouTube homepage for a day and probably got about a million pageviews. An SEO Book reader named Satish discovered that after the video built up a lot of viral media and link exposure the video was set to private mode.

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Some weekend reading…

Business Strategy

Want a list of the 10,000 most popular subjects on the web? Here is Wikipedia’s 10,000 most viewed pages. Courtesy Wiki stats, mentioned in this Search Engine Land article.

Hitwise shows plural keywords drive more traffic to shopping sites than singular terms. Perhaps singular versions tend to be more navigational and brand related, whereas plural terms are more informational and transactional in nature.

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My buddies over at Prospect MX made a cool link building chart.Great article about the rapid rise and fall of Geosign.Rae on why you can’t just rely on content quality to do your marketing for you.Search Engine Strategies running a series of advertorial only sessions. Eeek. Wired considered it spamming Continue Reading »

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I just noticed that JoeAnt is now a PageRank 3. I have submitted hundreds of sites to hundreds of directories. For sites at the lower end of the quality spectrum (lets just call some of my experience academic) I simply would not submit them to JoeAnt, because I knew they would not list them. Many of those same lower quality sites were accepted in other directories like Business.com and the Yahoo! Directory.

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