SEO News Blog

Posted by randfish

“Reference worthy content” is a phrase you’ll hear a lot in the SEO realm. The intent behind the statement is simple - build content that people will be likely to cite when they create works on the web. Parsing the motivations that inspire those citations, however, is anything but obvious. Tonight, I thought I’d try to list features that make content “reference worthy” and help to shed some insight on the psychological catalysts that build natural links.

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Popularity: unranked [?]

Posted by countrystarr

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Getting your website listed in the DMOZ directory in anything less than geologic time frames is next to impossible.  Most SEOs submit their sites and then forget about ever getting listed.  However, there is a way to guarantee that your site will be included in the DMOZ directory quickly: become a DMOZ editor for the category in which you have applied to have your website listed.

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Jeff Jarvis explained why our current media machinery does not fit the web:

Every minute of a journalist’s time will need to go to adding unique value to the news ecosystem: reporting, curating, organizing. This efficiency is necessitated by the reduction of resources. But it is also a product of the link and search economy: The only way to stand out is to add unique value and quality. My advice in the past has been: If you can’t imagine why someone would link to what you’re doing, you probably shouldn’t be doing it. And: Do what you do best and link to the rest. The link economy is ruthless in judging value.

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Posted by Lucy Langdon

I was recently working on a social media strategy for a popular city newspaper and it got me thinking about the benefits a business can get from a well-thought out crossover between its offline and online presence. I’ve tried to write this post so that it’s useful for any sized business that has some kind of offline presence, from a shop, through a publication to any kind of offline advertising or PR. If you’re spending money offline, you should consider how that investment can be taken advantage of online.
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Posted by jennita

Last week, Google started showing Google profiles at the bottom of U.S. search results. This caused quite a stir among the search marketing industry and a flurry of blog posts have been written about it. As with any topic there are varying opinions on the profiles. Some feel that it is a great way to brand yourself, while others feel that Google is a bully trying to force us to hand over our personal information.
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Popularity: unranked [?]

Choosing a domain name for a new project can be a little daunting.

All the good names are gone. Once you find something acceptable, you’ll have to be sure you can live with it for a long time. And what about the implications for SEO?

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Popularity: unranked [?]

The bigger you are the harder you can spam. AOL recently soft-launched Love.com

The site has a home directory at love.com, and topic sites are organized under subdomains. Current content on literally anything you can think of (or at least that I could think of) is there: dogs, The Beatles, sex, money, rock and roll. Hamsters. Barack Obama. You get the picture. Search engines love this stuff.

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Popularity: unranked [?]

Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as […]

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Posted by rebecca

Lately I’ve noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they’ve been purchased. I’m no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you’ve got any).
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Posted by Tom_C

Hello, my name is Tom, you’ve seen me guest blog here before but today I’m blogging and ill. So I’m going to dispense with the usual chit-chat approach and lay out the facts. Some of you may even like it that way! Shame on you. Still, here’s the content.

Google Base aka Google Shopping aka Google Products
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Popularity: unranked [?]